Viewership to Ad-Supported Cable in Wired Cable Homes Continues to Set Record Levels (2Q05 Analysis)

Year round top notch Ad-Supported Cable programming continues to drive record viewership levels in Second Quarter 2005 throughout the day. The wide variety of programming - specific to each viewer's passion - continues to draw more and more viewers this quarter as key dayparts experienced impressive gains. - Read More...

Cable Sizzles This Summer Season (2005 Primetime Summer Review)

To date this summer, Ad-Supported Cable manages to capture 60% of Total TV viewing - generating a 26.8 share point gap with Broadcast. As the summer season progresses, ratings will continue to sizzle and shatter previous viewing records. In spite of Broadcast turning to reality programming to diminish the viewership churn during the summer months, viewers continue to spend considerably more time with Ad-Supported Cable - 2.6 hours more than with the Broadcast networks. Check out summer audience migration. - Read More...

One TV World is the Power Of Television Today

Today's advertisers can embrace the power of "One TV World" to efficiently market their brands on some of the best developed TV brands today. This presentation informs buyers and clients on most current metrics where Cable for most demos has gained parity in share and debunks the myth of Cable being only a frequency medium, among others. Updated thru Week 48 of the '04/05 Season. - Read More...

One TV World 2004/2005 Mid-Term Report (Ratings & Reach In Extreme Detail)

Last year you re-ordered the Upfront television marketplace. You turned to Cable first and increased its dollar volume (+17%) versus the previous Upfront, while you held volume flat for Broadcast. With television viewers irrevocably in control in this One TV World 2004/05 television season, how do Cable and Broadcast ratings perform? See for yourself. - Read More...

Landmark Research Study On "How People Use Television"

The CAB, in conjunction with SRI/Knowledge Networks, presents the "How People Use® Television" study. The study was fielded to understand viewers' relationship with television and how people's attitudes, actions and usage of both the Broadcast and Cable networks have changed. - Read More...