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4Q '03 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 4Q '03 |
RANKED BY $ |
OCTOBER - DECEMBER 2003 |
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RANK |
ADVERTISER |
$(000) |
1 |
PROCTER & GAMBLE CO |
$158,284.7 |
2 |
GENERAL MOTORS CORP |
$97,112.0 |
3 |
TIME WARNER INC |
$68,325.7 |
4 |
SONY CORP |
$61,841.4 |
5 |
GLAXOSMITHKLINE PLC |
$58,378.1 |
6 |
MATTEL INC |
$51,342.7 |
7 |
WALT DISNEY CO |
$48,984.5 |
8 |
VIVENDI UNIVERSAL SA |
$40,925.3 |
9 |
DELL COMPUTER CORP |
$39,835.6 |
10 |
WORLDCOM INC |
$35,725.7 |
11 |
SEARS ROEBUCK & CO |
$35,722.8 |
12 |
PFIZER INC |
$33,006.7 |
13 |
JOHNSON & JOHNSON |
$32,831.2 |
14 |
ALTRIA GROUP INC |
$30,769.9 |
15 |
NATIONAL AMUSEMENTS INC |
$30,557.6 |
16 |
MICROSOFT CORP |
$30,076.9 |
17 |
GILLETTE CO |
$29,436.4 |
18 |
HASBRO INC |
$29,149.2 |
19 |
GENERAL MILLS INC |
$27,019.0 |
20 |
DAIMLERCHRYSLER AG |
$26,832.6 |
21 |
HOME DEPOT INC |
$26,780.7 |
22 |
PUBLIC SERVICE ANN |
$26,163.2 |
23 |
GATEWAY INC |
$25,884.7 |
24 |
YUM BRANDS INC |
$25,020.9 |
25 |
PROGRESSIVE CORP |
$24,779.7 |
26 |
AMERICAN EXPRESS CO |
$24,766.7 |
27 |
NEWS CORP LTD |
$23,337.6 |
28 |
WAL-MART STORES INC |
$22,725.3 |
29 |
NOVARTIS AG |
$22,379.3 |
30 |
FORD MOTOR CO |
$21,818.4 |
31 |
CAMPBELL SOUP CO |
$21,547.1 |
32 |
AT&T CORP |
$20,668.2 |
33 |
US GOVT |
$20,653.9 |
34 |
NISSAN MOTOR CO LTD |
$19,670.8 |
35 |
ELECTRONIC ARTS INC |
$19,342.4 |
36 |
RECKITT BENCKISER PLC |
$19,313.6 |
37 |
HONDA MOTOR CO LTD |
$18,608.7 |
38 |
MCDONALDS CORP |
$18,459.5 |
39 |
VERIZON COMMUNICATIONS |
$18,369.7 |
40 |
TOYOTA MOTOR CORP |
$18,288.8 |
41 |
PETMEDS EXPRESS INC |
$18,262.6 |
42 |
MARS INC |
$18,133.6 |
43 |
PEPSICO INC |
$17,906.8 |
44 |
HYUNDAI CORP |
$17,088.0 |
45 |
IAC/INTERACTIVECORP |
$16,934.5 |
46 |
BOWFLEX INC |
$16,892.1 |
47 |
KELLOGG CO |
$16,846.1 |
48 |
CLOROX CO |
$16,732.5 |
49 |
VISA USA INC |
$16,606.2 |
50 |
LOWES COS INC |
$16,147.6 |
Source: CAB compilation of strADegy data
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