Where You Are: Home > CAB Research > Advertising Expenditures > TV Market Share Reports

4Q '03 TV Market Share for Three Mediums

National Television advertising revenues increased 8.3%, up $818.2 Million from $9.8 Billion in 4Q '02 to $10.6 Billion in 4Q '03.

TELEVISION ADVERTISING REVENUES
	4Q '03 (000)	4Q '02 (000)	Growth %	$ Growth (000)
Broadcast TV	$6,162,875.6	$5,847,337.9	5.4%	$315,537.7
Share %	58.0%	59.7%	-1.6%
Syndicated TV	$924,804.3	$823,533.2	12.3%	$101,271.2
Share %	8.7%	8.4%	0.3%
Cable TV	$3,532,957.1	$3,131,539.8	12.8%	$401,417.3
Share %	33.3%	31.9%	1.3%
Grand Total	$10,620,637.0	$9,802,410.9	8.3%	$818,226.2

Cable earned a significant $401.4 Million ad revenue increase, up 12.8% from $3.1 Billion last year to $3.5 Billion this year. Broadcast revenues increased by 5.4%, up $315.5 Million from $5.8 Billion in 4Q '02 to $6.2 Billion in the 4Q '03.

Syndication revenues rose 12.3%, up $101.3 Million from last year’s $823.5 Million to this year’s $924.8 Million. Cable's share of all national television ad revenue grew by 1.3%, while Syndication grew 0.3% and Broadcast’s share declined by 1.6%.

Source: CAB compilation of strADegy Data

NOTE: This CAB report obtained data from StrADedgy for the first time. Prior reports were based on AdSPender. Both StrADedgy and AdSpender are owned by CMR. The difference in the two databases is simply that StrADegy includes all advertiser spending, unlike AdSpender which excluded those spending less than $250,000. This accounts for the minor differences between figures for 4Q '02 in this report and those of last year's report.