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Advertising Expenditures

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1Q '04 Top 20 New Cable Advertisers

NEW ADVERTISERS ON CABLE
1Q '03
RANK ADVERTISER $(000)
1 ELI LILLY & CO/ICOS CORP $6,328.2
2 BOISE CASCADE PDTS CORP $6,318.6
3 BALLY TOTAL FITNESS HOLDINGS CORP $5,135.7
4 ELI LILLY & CO $4,521.3
5 EHARMONY.COM INC $4,491.5
6 WEIGHT LOSS LABS $3,914.8
7 COMPUSA INC $3,459.6
8 QUICKEN LOANS INC $2,831.6
9 AG EDWARDS & SONS INC $2,819.9
10 BERKELEY PREMIUM NUTRACEUTICALS $2,756.7
11 ASHWORTH COLLEGE $2,752.4
12 EHEALTHINSURANCE SERVICES $2,625.9
13 BAYER CORP/GLAXOSMITHKLINE PLC $2,459.0
14 HILTON HOTELS CORP $2,382.0
15 US TELECOM ASSN $1,873.1
16 GENESIS BRANDS $1,628.9
17 BELLAWOOD $1,621.6
18 DOCTORS FOSTER & SMITH $1,574.3
19 RUSSELL STOVER CANDIES INC $1,520.0
20 BELL & HOWELL CO $1,487.3

Source: CAB compilation of strADegy data

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