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1Q '04 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 1Q '04 |
JANUARY - MARCH 2004 |
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RANK |
ADVERTISER |
$(000) |
1 |
PROCTER & GAMBLE CO |
$140,281 |
2 |
GENERAL MOTORS CORP |
$75,632.7 |
3 |
WALT DISNEY CO |
$54,511.4 |
4 |
GLAXOSMITHKLINE PLC |
$49,631.0 |
5 |
JOHNSON & JOHNSON |
$49,067.3 |
6 |
ALTRIA GROUP INC |
$47,547.1 |
7 |
TIME WARNER INC |
$41,555.8 |
8 |
SONY CORP |
$39,953.7 |
9 |
PFIZER INC |
$37,316.3 |
10 |
PUBLIC SERVICE ANN |
$32,044.1 |
11 |
DELL COMPUTER CORP |
$31,887.8 |
12 |
PEPSICO INC |
$31,285.9 |
13 |
NOVARTIS AG |
$30,367.3 |
14 |
GENERAL MILLS INC |
$27,501.5 |
15 |
MARS INC |
$26,713.0 |
16 |
KELLOGG CO |
$26,194.0 |
17 |
DAIMLERCHRYSLER AG |
$24,048.8 |
18 |
GATEWAY INC |
$23,922.3 |
19 |
FORD MOTOR CO |
$23,240.4 |
20 |
HYUNDAI CORP |
$23,184.1 |
21 |
NATIONAL AMUSEMENTS INC |
$22,988.2 |
22 |
IAC/INTERACTIVECORP |
$22,735.2 |
23 |
PROGRESSIVE CORP |
$21,981.6 |
24 |
YUM BRANDS INC |
$21,948.2 |
25 |
WORLDCOM INC |
$21,675.9 |
26 |
TOYOTA MOTOR CORP |
$21,042.1 |
27 |
PETMEDS EXPRESS INC |
$20,942.5 |
28 |
MCDONALDS CORP |
$20,890.3 |
29 |
NISSAN MOTOR CO LTD |
$20,066.3 |
30 |
US GOVT |
$19,508.7 |
31 |
MICROSOFT CORP |
$18,842.6 |
32 |
BERKSHIRE HATHAWAY INC |
$18,624.7 |
33 |
NESTLE SA |
$18,457.3 |
34 |
RECKITT BENCKISER PLC |
$18,148.4 |
35 |
HONDA MOTOR CO LTD |
$18,084.8 |
36 |
HOME DEPOT INC |
$18,032.7 |
37 |
AT&T CORP |
$17,979.4 |
38 |
VERIZON COMMUNICATIONS |
$17,926.6 |
39 |
HASBRO INC |
$17,762.3 |
40 |
UNILEVER |
$17,647.9 |
41 |
SBC COMMUNICATIONS INC |
$17,099.7 |
42 |
VIVENDI UNIVERSAL SA |
$16,179.8 |
43 |
NEWS CORP LTD |
$15,980.6 |
44 |
CLOROX CO |
$15,926.6 |
45 |
LOREAL SA |
$15,739.9 |
46 |
FUJI HEAVY INDUSTRIES LTD |
$15,618.2 |
47 |
PEOPLEPC INC |
$15,451.8 |
48 |
RAZOR & TIE DIRECT LLC |
$15,203.1 |
49 |
SEARS ROEBUCK & CO |
$14,551.9 |
50 |
WYETH |
$13,037.1 |
Source: CAB compilation of strADegy data
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