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Week 39 of the 2003/04 Season (6/14-6/20/04)

Primetime:

Cable's ratings continue to rise as the temperature heats up with Cable capturing 58% of total TV viewing in its third week of summer. In spite of Broadcast's attempt to hold on to its viewers with original reality programming, Cable continues to outperform the seven nets by an amazing 14.7 share points. Compared to year ago, Cable's viewership has jumped 2.6 million homes; its rating climbed 1.9 points and its share level soared 3.8 points to a 57.8 level (second highest to date). Conversely, Broadcast ratings declined from same period a year ago as share level slipped to a 43.1. Broadcast's decline was driven mainly by Fox’s performance as share level fell 21% this week.

As Second Quarter 2004 nears its end, Cable continues to outperform the Broadcast seven nets by a remarkable 10.3 share points and captures more than half of total TV viewing. Compared to year ago, Cable experiences healthy gains whereas the Broadcast networks continue to demonstrate declines.

Not only is Cable setting records week after week, Cable continues to demand half of total TV viewing to date this season. In addition, Cable continues to outpace Broadcast week after week and on a season basis Broadcast continues to fall 4.1 share points behind Cable. The spread is only going to grow as we progress into the summer season where Cable dominates.

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Total Day:

Ad-Supported Cable delivered 19.5 million homes in the 39th week of the 03/04 Season, representing an increase of 1.5 million viewers from last year on a Total Day basis. Cable's household ratings were up by 1.1 points from last year to end at 18.0 and the share was up by 2.8 points to end at 56.1. Cable's share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 22.9 points. The Broadcast networks had an increase in delivery, held steady in ratings and saw a decrease in share.

Cable, to date, in the second quarter, has a strong lead over the Broadcast networks. It ended with a 54.0 share, 18.4 points above Broadcast's level. Ratings increased by 0.3 to end at 17.5, and share increased 1.1 points from last year. The Broadcast networks have experienced an increase in delivery, and have suffered a decrease in ratings and share.

For this season, cable rose to 19.0 million homes, up 950,000 homes from last year. Cable's ratings increased by 0.6 points to end at 17.5 and its share rose to 52.0, an increase of 1.4 points from last year. The Broadcast networks experienced an increase in impressions, ratings decreased and share declined by 0.5 points to end at 37.6.

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Source: Nielsen Galaxy.