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4Q '00 TV Market Share for Three Mediums

Fourth Quarter 2000 Television Advertising Revenues increased $222.3 Million, up 2.5% from 1999.

TELEVISION ADVERTISING REVENUES
	4Q ’00	4Q ’99	Growth	$ Growth
	(000)	(000)	%	(000)
Broadcast TV	$5,681,192.6	$5,392,920.7	5.3%	$288,271.9
Share %	62.1%	60.4%	1.7%
Syndicated TV	$861,827.3	$821,563.6	4.9%	$40,263.7
Share %	9.4%	9.2%	0.2%
Cable TV	$2,609,849.2	$2,716,056.9	-3.9%	$(106,207.7)
Share %	28.5%	30.4%	-1.9%
Grand Total	$9,152,869.1	$8,930,541.2	2.5%	222,327.9

Source: CAB compilation of CMR Data