Where You Are: Home > CAB Research > Advertising Expenditures > Top TV and Cable Product Categories
4Q '00 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION CATEGORY OVERVIEW |
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The Top 10 Total Television Categories for 4Q ‘00. |
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All amounts are displayed in (000) |
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Rank |
Category |
4Q ‘00 |
4Q ‘99 |
$ Change |
% Change |
1 |
AUTOS, AUTO ACCESS & EQUIP |
$959,721.8 |
$986,103.0 |
-$26,381.2 |
-2.7% |
2 |
FINANCIAL |
$724,281.8 |
$587,773.0 |
$136,508.8 |
23.2% |
3 |
MEDICINES & PROPRIETARY REMEDIES |
$684,594.2 |
$715,224.5 |
-$30,630.3 |
-4.3% |
4 |
RETAIL |
$628,170.0 |
$625,961.5 |
$2,208.5 |
0.4% |
5 |
MEDIA & ADVERTISING |
$600,663.7 |
$517,406.4 |
$83,257.3 |
16.1% |
6 |
COMPUTERS, SOFTWARE, INTERNET |
$550,785.6 |
$322,878.5 |
$227,907.1 |
70.6% |
7 |
GAMES, TOYS & HOBBYCRAFT |
$416,546.6 |
$452,682.6 |
-$36,136.0 |
-8.0% |
8 |
RESTAURANTS |
$403,046.4 |
$415,135.9 |
-$12,089.5 |
-2.9% |
9 |
DIRECT RESPONSE COMPANIES |
$324,456.4 |
$197,694.5 |
$126,761.9 |
64.1% |
10 |
TELECOMMUNICATIONS |
$314,936.7 |
$445,342.4 |
-$130,405.7 |
-29.3% |
Highest $ Increases: |
All amounts are displayed in (000) |
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CATEGORY |
4Q ‘00 |
4Q '99 |
$ CHANGE |
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COMPUTERS, SOFTWARE, INTERNET |
$550,785.6 |
$322,878.5 |
$227,907.1 |
FINANCIAL |
$724,281.8 |
$587,773.0 |
$136,508.8 |
DIRECT RESPONSE COMPANIES |
$324,456.4 |
$197,694.5 |
$126,761.9 |
MEDIA & ADVERTISING |
$600,663.7 |
$517,406.4 |
$83,257.3 |
MISC SERVICES & AMUSEMENTS |
$132,086.0 |
$79,226.3 |
$52,859.7 |
CABLE TELEVISION CATEGORY OVERVIEW |
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The Top 10 Cable Television Categories for 4Q ‘00 |
All amounts are displayed in (000) |
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Rank |
Category |
4Q ‘00 |
4Q ‘99 |
$ Change |
% Change |
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1 |
FINANCIAL |
$225,816.2 |
$214,999.2 |
$10,817.0 |
5.0% |
2 |
AUTOS, AUTO ACCESS & EQUIP |
$218,076.4 |
$228,619.2 |
-$10,542.8 |
-4.6% |
3 |
GAMES, TOYS & HOBBYCRAFT |
$185,757.2 |
$208,304.7 |
-$22,547.5 |
-10.8% |
4 |
COMPUTERS, SOFTWARE, INTERNET |
$176,765.2 |
$105,239.4 |
$71,525.8 |
68.0% |
5 |
RETAIL |
$156,960.0 |
$233,465.5 |
-$76,505.5 |
-32.8% |
6 |
DIRECT RESPONSE COMPANIES |
$150,475.8 |
$127,757.5 |
$22,718.3 |
17.8% |
7 |
MEDICINES & PROPRIETARY REMEDIES |
$141,968.7 |
$165,772.8 |
-$23,804.1 |
-14.4% |
8 |
MEDIA & ADVERTISING |
$129,742.3 |
$139,109.5 |
-$9,367.2 |
-6.7% |
9 |
TELECOMMUNICATIONS |
$87,613.0 |
$124,558.5 |
-$36,945.5 |
-29.7% |
10 |
RESTAURANTS |
$80,753.3 |
$81,371.4 |
-$618.1 |
-0.8% |
The following categories led the way in terms of Dollar Growth |
All amounts are displayed in (000) |
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Rank |
Category |
4Q ‘00 |
4Q ‘99 |
$ Change |
% Change |
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1 |
COMPUTERS, SOFTWARE, INTERNET |
$176,765.2 |
$105,239.4 |
$71,525.8 |
68.0% |
2 |
DIRECT RESPONSE COMPANIES |
$150,475.8 |
$127,757.5 |
$22,718.3 |
17.8% |
3 |
MISC SERVICES & AMUSEMENTS |
$70,346.0 |
$47,984.9 |
$22,361.1 |
46.6% |
4 |
AUDIO & VIDEO EQUIPMENT & SUPPLIES |
$74,489.2 |
$63,312.4 |
$11,176.8 |
17.7% |
5 |
FINANCIAL |
$225,816.2 |
$214,999.2 |
$10,817.0 |
5.0% |
CABLE TELEVISION |
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Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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All amounts are displayed in (000) |
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Cable Share |
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Broadcast Share |
Syndicated Share |
Category |
4Q ‘00 |
4Q ‘99 |
+ / - |
4Q ‘00 |
4Q ‘99 |
+ / - |
4Q ‘00 |
4Q ‘99 |
+ / - |
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Eye Glasses/Medical Equip/Supp |
77.2% |
33.2% |
+44.0% |
19.0% |
57.3% |
-38.3% |
3.8% |
9.5% |
-5.7% |
Household Furnishings/Access |
60.6% |
32.3% |
+28.3% |
31.8% |
53.5% |
-21.7% |
7.6% |
14.3% |
-6.6% |
Office Machines/Furniture/Supp |
39.0% |
23.6% |
+15.4% |
52.4% |
65.7% |
-13.3% |
8.6% |
10.7% |
-2.1% |
Misc Merchandise |
54.8% |
43.8% |
+10.9% |
42.5% |
52.7% |
-10.2% |
2.7% |
3.5% |
-0.7% |
General |
21.7% |
12.3% |
+9.4% |
75.2% |
84.3% |
-9.1% |
3.2% |
3.4% |
-0.3% |
Automotive Dealers & Services |
35.8% |
29.3% |
+6.5% |
63.7% |
65.7% |
-2.0% |
0.5% |
5.0% |
-4.5% |
Schools, Camps, Seminars |
75.8% |
70.3% |
+5.5% |
6.2% |
9.2% |
-3.0% |
18.0% |
20.5% |
-2.5% |
Ingredients/Mixes/Seasonings |
34.5% |
30.3% |
+4.2% |
48.2% |
52.3% |
-4.2% |
17.3% |
17.3% |
0.0% |
Sporting Goods |
62.4% |
58.8% |
+3.6% |
34.9% |
38.3% |
-3.5% |
2.8% |
2.9% |
-0.1% |
Source: CAB compilation of CMR Data
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