Where You Are: Home > CAB Research > Advertising Expenditures > Top 50 Cable Advertisers
2Q '03 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 2Q '03 |
APRIL - JUNE 2003 |
|
|
|
RANK |
ADVERTISER |
$(000) |
1 |
PROCTER & GAMBLE CO |
$118,656.7 |
2 |
GENERAL MOTORS CORP |
$97,815.9 |
3 |
AOL TIME WARNER INC |
$68,208.6 |
4 |
ALTRIA GROUP INC |
$60,165.6 |
5 |
WORLDCOM INC |
$57,433.6 |
6 |
PEPSICO INC |
$44,744.3 |
7 |
JOHNSON & JOHNSON |
$44,406.5 |
8 |
PFIZER INC |
$38,600.8 |
9 |
SONY CORP |
$34,155.1 |
10 |
GLAXOSMITHKLINE PLC |
$33,187.8 |
11 |
HONDA MOTOR CO LTD |
$32,606.5 |
12 |
GENERAL MILLS INC |
$31,830.0 |
13 |
NOVARTIS AG |
$31,236.4 |
14 |
DELL COMPUTER CORP |
$28,950.6 |
15 |
SEARS ROEBUCK & CO |
$28,828.7 |
16 |
MICROSOFT CORP |
$28,782.3 |
17 |
NATIONAL AMUSEMENTS INC |
$28,311.2 |
18 |
NESTLE SA |
$27,741.9 |
19 |
PETMEDS EXPRESS INC |
$27,700.9 |
20 |
UNILEVER |
$27,581.1 |
21 |
DAIMLERCHRYSLER AG |
$27,121.8 |
22 |
FORD MOTOR CO |
$27,060.5 |
23 |
WALT DISNEY CO |
$26,631.8 |
24 |
YUM BRANDS INC |
$26,532.0 |
25 |
COCA-COLA CO |
$24,802.0 |
26 |
VIVENDI UNIVERSAL SA |
$23,287.4 |
27 |
US GOVT |
$23,004.9 |
28 |
RECKITT BENCKISER PLC |
$22,428.2 |
29 |
KELLOGG CO |
$22,223.7 |
30 |
HOME DEPOT INC |
$21,547.2 |
31 |
CLOROX CO |
$21,488.5 |
32 |
VERIZON COMMUNICATIONS |
$21,180.3 |
33 |
MARS INC |
$21,127.7 |
34 |
PROGRESSIVE CORP |
$20,961.0 |
35 |
TOYOTA MOTOR CORP |
$20,583.7 |
36 |
MCDONALDS CORP |
$20,427.0 |
37 |
NISSAN MOTOR CO LTD |
$19,413.0 |
38 |
NEWS CORP LTD |
$18,281.3 |
39 |
SCHERING-PLOUGH CORP |
$18,030.9 |
40 |
CENDANT CORP |
$17,939.1 |
41 |
LOWES COS INC |
$17,755.4 |
42 |
CADBURY SCHWEPPES PLC |
$16,884.4 |
43 |
SABMILLER PLC |
$16,600.0 |
44 |
AMERICAN EXPRESS CO |
$16,588.5 |
45 |
WAL-MART STORES INC |
$16,502.7 |
46 |
GATEWAY INC |
$15,892.3 |
47 |
LOREAL SA |
$15,243.5 |
48 |
KIA MOTORS CORP |
$15,102.8 |
49 |
WYETH |
$14,983.9 |
50 |
BERKSHIRE HATHAWAY INC |
$14,771.5 |
Source: CAB compilation of AdSpender data
|