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1Q '03 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISER OF 1Q '03 |
JANUARY - MARCH 2003 |
RANKED BY $ |
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RANK |
ADVERTISER |
$(000) |
1 |
PROCTER & GAMBLE CO |
$85,626.3 |
2 |
GENERAL MOTORS CORP |
$85,462.0 |
3 |
AOL TIME WARNER INC |
$57,170.2 |
4 |
ALTRIA GROUP INC |
$48,471.4 |
5 |
WALT DISNEY CO |
$43,947.8 |
6 |
JOHNSON & JOHNSON |
$42,295.1 |
7 |
GENERAL MILLS INC |
$34,947.3 |
8 |
SONY CORP |
$32,969.4 |
9 |
NATIONAL AMUSEMENTS INC |
$32,110.4 |
10 |
PFIZER INC |
$31,435.9 |
11 |
FORD MOTOR CO |
$28,833.1 |
12 |
WORLDCOM INC |
$28,563.6 |
13 |
US GOVT |
$27,513.9 |
14 |
DELL COMPUTER CORP |
$26,027.4 |
15 |
GLAXOSMITHKLINE PLC |
$24,237.0 |
16 |
MICROSOFT CORP |
$22,873.0 |
17 |
KELLOGG CO |
$22,813.4 |
18 |
UNILEVER |
$22,769.2 |
19 |
PEPSICO INC |
$22,380.9 |
20 |
NESTLE SA |
$21,575.6 |
21 |
YUM BRANDS INC |
$21,296.1 |
22 |
MARS INC |
$21,074.2 |
23 |
CLOROX CO |
$20,550.3 |
24 |
PETMEDS EXPRESS INC |
$20,210.7 |
25 |
DAIMLERCHRYSLER AG |
$20,067.7 |
26 |
SEARS ROEBUCK & CO |
$17,897.6 |
27 |
PROGRESSIVE CORP |
$17,664.4 |
28 |
TOYOTA MOTOR CORP |
$16,823.5 |
29 |
VIDEO TITLES MISC |
$16,066.6 |
30 |
VERIZON COMMUNICATIONS |
$16,017.5 |
31 |
GATEWAY INC |
$15,828.0 |
32 |
BOWFLEX INC |
$15,221.4 |
33 |
HONDA MOTOR CO LTD |
$14,526.4 |
34 |
WYETH |
$14,070.3 |
35 |
KIA MOTORS CORP |
$13,778.4 |
36 |
CAMPBELL SOUP CO |
$13,538.1 |
37 |
NOVARTIS AG |
$13,169.4 |
38 |
MCDONALDS CORP |
$13,110.9 |
39 |
RECKITT BENCKISER PLC |
$13,012.7 |
40 |
VIVENDI UNIVERSAL SA |
$11,884.1 |
41 |
BMW AG |
$11,741.6 |
42 |
AT&T CORP |
$11,728.9 |
43 |
BAYER AG GROUP |
$11,378.8 |
44 |
HERSHEY FOODS CORP |
$11,374.5 |
45 |
WAL-MART STORES INC |
$11,239.2 |
46 |
AMERICAN EXPRESS CO |
$11,129.9 |
47 |
TEXAS PACIFIC GROUP |
$10,763.8 |
48 |
CENDANT CORP |
$10,751.6 |
49 |
IBM CORP |
$10,505.2 |
50 |
KIMBERLY-CLARK CORP |
$10,417.8 |
Source: CAB compilation of AdSpender data
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