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Top 20 Cable Advertiser Gainers of '01/'02
TOP 20 CABLE ADVERTISER INCREASES |
4Q '01 - 3Q '02 |
$(000) |
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RANK |
ADVERTISER |
'01 / '02 |
'00 / '01 |
$ CHANGE |
% CHANGE |
1 |
PROCTER & GAMBLE CO |
$348,312.9 |
$260,870.5 |
$87,442.4 |
33.5% |
2 |
DELL COMPUTER CORP |
$80,031.3 |
$23,637.5 |
$56,393.8 |
238.6% |
3 |
GENERAL MOTORS CORP |
$288,898.4 |
$252,151.6 |
$36,746.8 |
14.6% |
4 |
VERIZON COMMUNICATIONS |
$53,578.7 |
$17,314.2 |
$36,264.5 |
209.4% |
5 |
SEARS ROEBUCK & CO |
$92,483.0 |
$63,317.0 |
$29,166.0 |
46.1% |
6 |
US GOVT |
$102,622.3 |
$73,537.7 |
$29,084.6 |
39.6% |
7 |
PETMEDS EXPRESS INC |
$36,275.6 |
$9,690.0 |
$26,585.6 |
274.4% |
8 |
DIAGEO PLC |
$85,155.4 |
$59,214.3 |
$25,941.1 |
43.8% |
9 |
PEPSICO INC |
$105,097.3 |
$82,327.9 |
$22,769.4 |
27.7% |
10 |
NATIONAL AMUSEMENTS INC |
$121,843.4 |
$100,031.2 |
$21,812.2 |
21.8% |
11 |
XM SATELLITE RADIO INC |
$19,310.9 |
$344.2 |
$18,966.7 |
5510.4% |
12 |
AMERIX CORP |
$22,331.3 |
$3,783.5 |
$18,547.8 |
490.2% |
13 |
AT&T WIRELESS SERVICES |
$23,117.9 |
$5,151.1 |
$17,966.8 |
348.8% |
14 |
MICROSOFT CORP |
$39,611.9 |
$23,093.7 |
$16,518.2 |
71.5% |
15 |
YUM BRANDS INC |
$79,242.7 |
$63,001.5 |
$16,241.2 |
25.8% |
16 |
TRIARC COS INC |
$21,529.8 |
$5,508.5 |
$16,021.3 |
290.8% |
17 |
VIDEO TITLES MISC |
$41,316.1 |
$25,763.9 |
$15,552.2 |
60.4% |
18 |
CONSUMERINFO.COM INC |
$17,363.3 |
$2,071.2 |
$15,292.1 |
738.3% |
19 |
IBM CORP |
$44,494.3 |
$29,319.2 |
$15,175.1 |
51.8% |
20 |
CLOROX CO |
$80,281.6 |
$65,669.5 |
$14,612.1 |
22.3% |
Source: CAB compilation of AdSpender data
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