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Top 50 Cable Advertisers of '01/'02
TOP 50 CABLE ADVERTISERS OF '01 / '02 |
RANKED BY $ |
OCTOBER 2001 - SEPTEMBER 2002 |
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RANK |
ADVERTISER |
$(000) |
1 |
PROCTER & GAMBLE CO |
$348,312.9 |
2 |
GENERAL MOTORS CORP |
$288,898.4 |
3 |
AOL TIME WARNER INC |
$258,217.5 |
4 |
PHILIP MORRIS COS INC |
$158,732.5 |
5 |
PFIZER INC |
$138,735.7 |
6 |
AT&T CORP |
$128,555.9 |
7 |
GENERAL MILLS INC |
$123,833.9 |
8 |
WALT DISNEY CO |
$122,701.3 |
9 |
NATIONAL AMUSEMENTS INC |
$121,843.4 |
10 |
JOHNSON & JOHNSON |
$119,247.3 |
11 |
GLAXOSMITHKLINE PLC |
$114,766.5 |
12 |
PEPSICO INC |
$105,097.3 |
13 |
SONY CORP |
$104,082.0 |
14 |
WORLDCOM INC |
$103,263.7 |
15 |
US GOVT |
$102,622.3 |
16 |
FORD MOTOR CO |
$100,580.8 |
17 |
SEARS ROEBUCK & CO |
$92,483.0 |
18 |
MATTEL INC |
$92,047.6 |
19 |
TOYOTA MOTOR CORP |
$90,322.4 |
20 |
DAIMLERCHRYSLER AG |
$86,003.5 |
21 |
DIAGEO PLC |
$85,155.4 |
22 |
CLOROX CO |
$80,281.6 |
23 |
DELL COMPUTER CORP |
$80,031.3 |
24 |
YUM BRANDS INC |
$79,242.7 |
25 |
UNILEVER |
$76,865.7 |
26 |
VIVENDI UNIVERSAL SA |
$73,724.1 |
27 |
HONDA MOTOR CO LTD |
$72,998.6 |
28 |
NESTLE SA |
$71,983.3 |
29 |
PROGRESSIVE CORP |
$68,081.4 |
30 |
WAL-MART STORES INC |
$62,925.3 |
31 |
KELLOGG CO |
$62,885.3 |
32 |
HASBRO INC |
$62,017.5 |
33 |
NEWS CORP LTD |
$56,567.6 |
34 |
MARS INC |
$54,917.6 |
35 |
WYETH |
$54,198.0 |
36 |
VERIZON COMMUNICATIONS |
$53,578.7 |
37 |
AMERITRADE HOLDING CORP |
$53,309.8 |
38 |
RECKITT BENCKISER PLC |
$50,345.1 |
39 |
CASTALIAN MUSIC LLC |
$49,851.9 |
40 |
CAMPBELL SOUP CO |
$48,335.4 |
41 |
COCA-COLA CO |
$47,620.6 |
42 |
SC JOHNSON & SON INC |
$47,569.2 |
43 |
MERCK & CO INC |
$47,036.3 |
44 |
CENDANT CORP |
$46,599.8 |
45 |
GATEWAY INC |
$46,580.6 |
46 |
MCDONALDS CORP |
$45,454.0 |
47 |
AMERICAN EXPRESS CO |
$45,348.1 |
48 |
LOREAL SA |
$44,974.8 |
49 |
IBM CORP |
$44,494.3 |
50 |
RAZOR & TIE DIRECT LLC |
$43,238.7 |
Source: CAB compilation of AdSpender data
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