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4Q '01 Top 50 Cable Advertisers

TOP 50 CABLE ADVERTISERS OF 4Q '01
RANKED BY $
OCTOBER-DECEMBER 2001
RANK	ADVERTISER	$ (000)
1	AOL TIME WARNER INC	$76,359.3
2	PROCTER & GAMBLE CO	$72,314.0
3	GENERAL MOTORS CORP	$67,223.0
4	MATTEL INC	$64,168.0
5	HASBRO INC	$41,292.4
6	AT&T CORP	$36,879.2
7	PFIZER INC	$35,875.1
8	SONY CORP	$35,287.6
9	WALT DISNEY CO	$34,418.3
10	GENERAL MILLS INC	$30,909.8
11	GLAXOSMITHKLINE PLC	$30,198.6
12	US GOVT	$28,678.2
13	PHILIP MORRIS COS INC	$28,411.6
14	NATIONAL AMUSEMENTS INC	$26,340.0
15	PROGRESSIVE CORP	$25,524.9
16	DAIMLERCHRYSLER AG	$25,245.6
17	WORLDCOM INC	$24,776.0
18	TOYOTA MOTOR CORP	$24,198.9
19	VIVENDI UNIVERSAL SA	$23,782.7
20	SEARS ROEBUCK & CO	$21,788.4
21	SPRINT CORP	$21,077.9
22	CAMPBELL SOUP CO	$20,646.4
23	MIND & SPIRIT INC	$19,258.9
24	WAL-MART STORES INC	$18,931.3
25	FORD MOTOR CO	$18,726.4
26	JOHNSON & JOHNSON	$18,076.2
27	DIAGEO PLC	$17,650.6
28	AMERICAN HOME PDTS CORP	$16,832.5
29	TRICON GLOBAL RESTAURANTS INC	$16,554.4
30	NEWS CORP LTD	$16,506.2
31	AMERITRADE HOLDING CORP	$15,580.5
32	HONDA MOTOR CO LTD	$15,174.6
33	CASTALIAN MUSIC LLC	$15,053.8
34	RAZOR & TIE MUSIC	$14,729.0
35	COCA-COLA CO	$14,717.6
36	RECKITT BENCKISER PLC	$14,200.7
37	MICROSOFT CORP	$14,046.1
38	CAPITAL ONE FINANCIAL CORP	$14,027.0
39	AMERIDEBT	$14,017.7
40	IBM CORP	$13,513.6
41	KIA MOTORS CORP	$13,107.1
42	MCDONALDS CORP	$12,902.3
43	WALGREEN CO	$12,764.6
44	CLOROX CO	$12,690.1
45	VERIZON COMMUNICATIONS	$12,556.4
46	MERCK & CO INC	$12,133.4
47	SC JOHNSON & SON INC	$12,073.3
48	PHILIPS ELECTRONICS NV	$11,426.5
49	DELL COMPUTER CORP	$11,400.0
50	TANDY CORP	$11,042.4

Source: CAB compilation of AdSpender data