Where You Are: Home > CAB Research > Advertising Expenditures > Top 20 Cable Advertiser Gainers
Top 20 Cable Advertiser Gainers of '02/'03
CABLE ADVERTISER INCREASES |
'02 / '03 vs '01 / '02 |
$(000) |
|
|
|
|
|
|
RANK |
ADVERTISER |
'02 / '03 |
'01 / '02 |
$ CHANGE |
% CHANGE |
|
|
|
|
|
|
1 |
PROCTER & GAMBLE CO |
$474,736.3 |
$343,132.0 |
$131,604.3 |
38.4% |
2 |
GENERAL MOTORS CORP |
$391,779.2 |
$288,902.3 |
$102,876.9 |
35.6% |
3 |
PETMEDS EXPRESS INC |
$98,573.5 |
$36,275.6 |
$62,297.9 |
171.7% |
4 |
MICROSOFT CORP |
$91,495.9 |
$39,662.1 |
$51,833.8 |
130.7% |
5 |
SONY CORP |
$152,067.1 |
$103,787.6 |
$48,279.5 |
46.5% |
6 |
NOVARTIS AG |
$82,531.3 |
$34,978.0 |
$47,553.3 |
136.0% |
7 |
DELL COMPUTER CORP |
$125,454.1 |
$80,125.0 |
$45,329.1 |
56.6% |
8 |
JOHNSON & JOHNSON |
$163,218.2 |
$118,720.6 |
$44,497.6 |
37.5% |
9 |
WALT DISNEY CO |
$160,899.9 |
$122,885.4 |
$38,014.6 |
30.9% |
10 |
EARTHLINK INC |
$48,822.4 |
$14,048.1 |
$34,774.3 |
247.5% |
11 |
DEUTSCHE TELEKOM AG |
$38,647.9 |
$4,256.6 |
$34,391.3 |
807.9% |
12 |
E-LOAN INC |
$33,983.4 |
$1,456.1 |
$32,527.3 |
2233.8% |
13 |
WORLDCOM INC |
$148,459.5 |
$116,082.3 |
$32,377.2 |
27.9% |
14 |
IAC/INTERACTIVECORP |
$77,335.5 |
$46,864.2 |
$30,471.3 |
65.0% |
15 |
BOWFLEX INC |
$62,145.7 |
$37,610.1 |
$24,535.6 |
65.2% |
16 |
KELLOGG CO |
$87,046.0 |
$62,780.0 |
$24,266.0 |
38.7% |
17 |
HOME DEPOT INC |
$63,050.2 |
$39,127.3 |
$23,922.9 |
61.1% |
18 |
MCDONALDS CORP |
$67,527.5 |
$45,406.2 |
$22,121.3 |
48.7% |
19 |
UNILEVER |
$98,797.1 |
$76,815.2 |
$21,981.9 |
28.6% |
20 |
RECKITT BENCKISER PLC |
$72,676.7 |
$51,229.9 |
$21,446.8 |
41.9% |
Source: CAB compilation of strADegy data
|
