Week 29 of the 2003/04 Season (4/5-4/11/04)

Primetime:

Cable surpassed the 50 share mark for the sixth consecutive week and thirteenth time this season, capturing more than half of total TV viewing – outpacing Broadcast by an impressive 9.6 share points. In addition, Cable delivered 33.4 million homes and 30.8 HH rating points – outshining Broadcast by 6.1 million homes and 5.6 HH rating points, respectively. Compared to last year, Cable experienced declines in delivery, ratings and share. Broadcast was up compared to last year in share, while suffering decreases in delivery and ratings. Please note that same period last year was an irregular week due to war coverage of America invading Iraq.

As the new 03-04 season continues to unfold - Cable continues to capture almost half of total TV viewing. In fact, Cable is outperforming Broadcast’s share level by two points, whereas last season Broadcast had a higher share level than cable. Cable’s niche programming continues to capture the hearts of viewers with rating gains across all of its audience measurements from year ago –delivering 1.9 million more homes; +1.3 HH rating points; and +2.3 HH share points.

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Total Day:

Ad Supported Cable delivered 19.1 million homes in the 29th week of the 03/04 Season, representing a decrease of 1.3 million viewers from last year on a Total Day basis. Cable’s household ratings decreased by 1.6 points from last year to end at 17.6 and the share decreased by 1.7 points to end at 54.3. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 18.9 points. The broadcast networks had decreases in delivery and ratings, while share increased. Please note that same period last year was an irregular week due to war coverage of America invading Iraq.

For this season, cable rose to 19.0 million homes, up 933,000 homes from last year. Cable’s ratings increased by 0.6 points to end at 17.6 and its share rose to 51.4, an increase of 1.3 points from last year. The broadcast networks experienced an increase in impressions, ratings remained constant and share declined by 0.5 points to end at 38.3.

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Source: Nielsen Galaxy.