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Top 50 Cable Advertisers of '02/'03
TOP 50 CABLE ADVERTISERS OF '02 / '03 |
RANKED BY $ |
OCTOBER 2002 - SEPTEMBER 2003 |
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RANK |
ADVERTISER |
$(000) |
1 |
PROCTER & GAMBLE CO |
$474,736.3 |
2 |
GENERAL MOTORS CORP |
$391,779.2 |
3 |
AOL TIME WARNER INC |
$252,784.3 |
4 |
ALTRIA GROUP INC |
$177,639.8 |
5 |
JOHNSON & JOHNSON |
$163,218.2 |
6 |
WALT DISNEY CO |
$160,899.9 |
7 |
SONY CORP |
$152,067.1 |
8 |
WORLDCOM INC |
$148,459.5 |
9 |
PFIZER INC |
$143,732.9 |
10 |
NATIONAL AMUSEMENTS INC |
$136,120.1 |
11 |
GENERAL MILLS INC |
$132,722.0 |
12 |
PEPSICO INC |
$125,676.2 |
13 |
DELL COMPUTER CORP |
$125,454.1 |
14 |
GLAXOSMITHKLINE PLC |
$115,555.5 |
15 |
FORD MOTOR CO |
$107,677.1 |
16 |
SEARS ROEBUCK & CO |
$105,091.2 |
17 |
US GOVT |
$103,228.3 |
18 |
UNILEVER |
$98,797.1 |
19 |
PETMEDS EXPRESS INC |
$98,573.5 |
20 |
PUBLIC SERVICE ANN |
$98,489.2 |
21 |
YUM BRANDS INC |
$97,650.3 |
22 |
DAIMLERCHRYSLER AG |
$95,597.9 |
23 |
MICROSOFT CORP |
$91,495.9 |
24 |
KELLOGG CO |
$87,046.0 |
25 |
HONDA MOTOR CO LTD |
$85,191.6 |
26 |
NESTLE SA |
$84,147.3 |
27 |
CLOROX CO |
$83,361.7 |
28 |
NOVARTIS AG |
$82,531.3 |
29 |
MATTEL INC |
$81,733.9 |
30 |
PROGRESSIVE CORP |
$80,563.5 |
31 |
TOYOTA MOTOR CORP |
$79,967.5 |
32 |
VIVENDI UNIVERSAL SA |
$79,239.3 |
33 |
IAC/INTERACTIVECORP |
$77,335.5 |
34 |
MARS INC |
$75,254.1 |
35 |
VERIZON COMMUNICATIONS |
$74,076.4 |
36 |
RECKITT BENCKISER PLC |
$72,676.7 |
37 |
WAL-MART STORES INC |
$70,731.6 |
38 |
MCDONALDS CORP |
$67,527.5 |
39 |
AT&T CORP |
$67,315.2 |
40 |
GATEWAY INC |
$66,719.4 |
41 |
AMERICAN EXPRESS CO |
$63,693.6 |
42 |
HOME DEPOT INC |
$63,050.2 |
43 |
BOWFLEX INC |
$62,145.7 |
44 |
NISSAN MOTOR CO LTD |
$59,131.7 |
45 |
NEWS CORP LTD |
$58,531.1 |
46 |
KIA MOTORS CORP |
$58,224.2 |
47 |
LOREAL SA |
$58,128.5 |
48 |
COCA-COLA CO |
$57,836.4 |
49 |
WYETH |
$57,138.1 |
50 |
CAMPBELL SOUP CO |
$56,765.4 |
Source: CAB compilation of strADegy data
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