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2Q '02 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
2Q '02 vs 2Q '01 |
$(000) |
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RANK |
ADVERTISER |
2Q '02 |
2Q '01 |
$ CHANGE |
% CHANGE |
1 |
PROCTER & GAMBLE CO |
$85,264.4 |
$63,180.3 |
$22,084.1 |
35.0% |
2 |
DELL COMPUTER CORP |
$24,880.4 |
$2,956.2 |
$21,924.2 |
741.6% |
3 |
GENERAL MOTORS CORP |
$89,821.5 |
$72,659.8 |
$17,161.7 |
23.6% |
4 |
DIAGEO PLC |
$27,677.0 |
$14,115.5 |
$13,561.5 |
96.1% |
5 |
AMERITRADE HOLDING CORP |
$17,299.2 |
$6,516.1 |
$10,783.1 |
165.5% |
6 |
SEARS ROEBUCK & CO |
$30,497.2 |
$21,490.4 |
$9,006.8 |
41.9% |
7 |
I3 MOBILE INC |
$8,890.9 |
$0.0 |
$8,890.9 |
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8 |
XM SATELLITE RADIO INC |
$8,818.1 |
$0.0 |
$8,818.1 |
|
9 |
CENDANT CORP |
$23,019.7 |
$14,269.3 |
$8,750.4 |
61.3% |
10 |
POLYMEDICA CORP |
$10,427.5 |
$2,901.4 |
$7,526.1 |
259.4% |
11 |
VIDEO TITLES MISC |
$14,474.5 |
$6,976.8 |
$7,497.7 |
107.5% |
12 |
NATIONAL AMUSEMENTS INC |
$34,730.9 |
$27,319.3 |
$7,411.6 |
27.1% |
13 |
WALGREEN CO |
$9,513.2 |
$2,413.9 |
$7,099.3 |
294.1% |
14 |
CLOROX CO |
$31,152.8 |
$24,521.2 |
$6,631.6 |
27.0% |
15 |
PET EXPRESS INC |
$11,440.6 |
$4,820.1 |
$6,620.5 |
137.4% |
16 |
VERIZON COMMUNICATIONS |
$12,278.1 |
$5,660.5 |
$6,617.6 |
116.9% |
17 |
TVINVENTIONS.COM |
$7,281.3 |
$786.5 |
$6,494.8 |
825.8% |
18 |
PITTSTON CO |
$6,422.7 |
$20.0 |
$6,402.7 |
32013.5% |
19 |
MARRIOTT INTL INC |
$6,417.5 |
$17.6 |
$6,399.9 |
36363.1% |
20 |
PEPSICO INC |
$32,254.9 |
$26,245.6 |
$6,009.3 |
22.9% |
Source: CAB compilation of AdSpender data
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