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2Q '02 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 2Q '02 |
APRIL - JUNE 2002 |
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RANK |
ADVERTISER |
$(000) |
1 |
GENERAL MOTORS CORP |
89,821.5 |
2 |
PROCTER & GAMBLE CO |
85,264.4 |
3 |
PHILIP MORRIS COS INC |
60,965.0 |
4 |
AOL TIME WARNER INC |
53,188.3 |
5 |
PFIZER INC |
40,298.8 |
6 |
AT&T CORP |
39,752.4 |
7 |
WORLDCOM INC |
35,961.1 |
8 |
JOHNSON & JOHNSON |
35,330.5 |
9 |
NATIONAL AMUSEMENTS INC |
34,730.9 |
10 |
PEPSICO INC |
32,254.9 |
11 |
CLOROX CO |
31,152.8 |
12 |
GLAXOSMITHKLINE PLC |
30,864.4 |
13 |
SEARS ROEBUCK & CO |
30,497.2 |
14 |
FORD MOTOR CO |
28,221.2 |
15 |
DIAGEO PLC |
27,677.0 |
16 |
UNILEVER |
27,279.2 |
17 |
GENERAL MILLS INC |
27,054.3 |
18 |
DAIMLERCHRYSLER AG |
25,930.5 |
19 |
DELL COMPUTER CORP |
24,880.4 |
20 |
WALT DISNEY CO |
24,605.4 |
21 |
HONDA MOTOR CO LTD |
23,590.7 |
22 |
SONY CORP |
23,565.3 |
23 |
CENDANT CORP |
23,019.7 |
24 |
TOYOTA MOTOR CORP |
22,142.2 |
25 |
US GOVT |
21,864.2 |
26 |
NESTLE SA |
21,099.9 |
27 |
KELLOGG CO |
19,753.3 |
28 |
VIVENDI UNIVERSAL SA |
19,247.5 |
29 |
AMERICAN EXPRESS CO |
18,413.8 |
30 |
MARS INC |
18,212.7 |
31 |
WAL-MART STORES INC |
18,104.0 |
32 |
NEWS CORP LTD |
17,614.6 |
33 |
TRICON GLOBAL RESTAURANTS INC |
17,320.0 |
34 |
AMERITRADE HOLDING CORP |
17,299.2 |
35 |
SCHERING-PLOUGH CORP |
15,479.7 |
36 |
HOME DEPOT INC |
15,376.5 |
37 |
PROGRESSIVE CORP |
15,189.0 |
38 |
COCA-COLA CO |
15,071.1 |
39 |
BERKSHIRE HATHAWAY INC |
14,521.2 |
40 |
VIDEO TITLES MISC |
14,474.5 |
41 |
CADBURY SCHWEPPES PLC |
14,058.8 |
42 |
PHARMACIA CORP |
13,840.3 |
43 |
ANHEUSER-BUSCH COS INC |
13,734.3 |
44 |
LOREAL SA |
13,705.9 |
45 |
SYLVAN LEARNING SYSTEMS INC |
13,506.5 |
46 |
RECKITT BENCKISER PLC |
13,477.4 |
47 |
GATEWAY INC |
13,282.5 |
48 |
WYETH |
12,666.9 |
49 |
LOWES COS INC |
12,451.6 |
50 |
VERIZON COMMUNICATIONS |
12,278.1 |
Source: CAB compilation of AdSpender data
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