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2Q '02 Top 50 Cable Advertisers

TOP 50 CABLE ADVERTISERS OF 2Q '02

APRIL - JUNE 2002
RANK ADVERTISER $(000)
1 GENERAL MOTORS CORP 89,821.5
2 PROCTER & GAMBLE CO 85,264.4
3 PHILIP MORRIS COS INC 60,965.0
4 AOL TIME WARNER INC 53,188.3
5 PFIZER INC 40,298.8
6 AT&T CORP 39,752.4
7 WORLDCOM INC 35,961.1
8 JOHNSON & JOHNSON 35,330.5
9 NATIONAL AMUSEMENTS INC 34,730.9
10 PEPSICO INC 32,254.9
11 CLOROX CO 31,152.8
12 GLAXOSMITHKLINE PLC 30,864.4
13 SEARS ROEBUCK & CO 30,497.2
14 FORD MOTOR CO 28,221.2
15 DIAGEO PLC 27,677.0
16 UNILEVER 27,279.2
17 GENERAL MILLS INC 27,054.3
18 DAIMLERCHRYSLER AG 25,930.5
19 DELL COMPUTER CORP 24,880.4
20 WALT DISNEY CO 24,605.4
21 HONDA MOTOR CO LTD 23,590.7
22 SONY CORP 23,565.3
23 CENDANT CORP 23,019.7
24 TOYOTA MOTOR CORP 22,142.2
25 US GOVT 21,864.2
26 NESTLE SA 21,099.9
27 KELLOGG CO 19,753.3
28 VIVENDI UNIVERSAL SA 19,247.5
29 AMERICAN EXPRESS CO 18,413.8
30 MARS INC 18,212.7
31 WAL-MART STORES INC 18,104.0
32 NEWS CORP LTD 17,614.6
33 TRICON GLOBAL RESTAURANTS INC 17,320.0
34 AMERITRADE HOLDING CORP 17,299.2
35 SCHERING-PLOUGH CORP 15,479.7
36 HOME DEPOT INC 15,376.5
37 PROGRESSIVE CORP 15,189.0
38 COCA-COLA CO 15,071.1
39 BERKSHIRE HATHAWAY INC 14,521.2
40 VIDEO TITLES MISC 14,474.5
41 CADBURY SCHWEPPES PLC 14,058.8
42 PHARMACIA CORP 13,840.3
43 ANHEUSER-BUSCH COS INC 13,734.3
44 LOREAL SA 13,705.9
45 SYLVAN LEARNING SYSTEMS INC 13,506.5
46 RECKITT BENCKISER PLC 13,477.4
47 GATEWAY INC 13,282.5
48 WYETH 12,666.9
49 LOWES COS INC 12,451.6
50 VERIZON COMMUNICATIONS 12,278.1

Source: CAB compilation of AdSpender data

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