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Advertising Expenditures

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1Q '02 Top 20 New Cable Advertisers

NEW ADVERTISERS ON CABLE

JANUARY - MARCH 2002
1Q '02
RANK ADVERTISER $ (000)
1 TELECOM $6,675.1
2 XM SATELLITE RADIO INC $6,069.3
3 SEGA CORP $4,555.1
4 EARTHLINK INC $4,059.6
5 OXYGEN MEDIA INC $3,862.3
6 MATCH.COM DATING INC $3,715.5
7 THOMSON EDUCATION DIRECT $3,440.5
8 DAEWOO CORP $3,069.1
9 CHOICE HOTELS INTL INC $2,722.8
10 I3 MOBILE INC $2,699.0
11 BOSTON BEER CO $2,294.6
12 ITO-YOKADO CO LTD $1,921.3
13 THOMAS E WILSON $1,832.7
14 HOUSEHOLD INTL INC $1,789.8
15 METROPOLITAN LIFE INS CO $1,772.3
16 CHIQUITA BRANDS INTL INC $1,752.7
17 RICHTER BROS INC $1,682.3
18 NORTHLAND CRANBERRIES INC $1,644.2
19 MASSACHUSETTS MUTUAL LIFE INS CO $1,637.5
20 SCHERING CORP $1,633.1

Source: CAB compilation of AdSpender data

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