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1Q '02 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTIERS OF 1Q '02 |
JANUARY - MARCH 2002 |
RANKED BY $ |
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RANK |
ADVERTISER |
$ (000) |
1 |
PROCTER & GAMBLE CO |
$63,789.4 |
2 |
AOL TIME WARNER INC |
$61,725.6 |
3 |
GENERAL MOTORS CORP |
$53,672.4 |
4 |
PHILIP MORRIS COS INC |
$47,999.3 |
5 |
GENERAL MILLS INC |
$36,925.1 |
6 |
PFIZER INC |
$32,088.2 |
7 |
AT&T CORP |
$31,649.5 |
8 |
WORLDCOM INC |
$30,186.0 |
9 |
WALT DISNEY CO |
$28,891.5 |
10 |
GLAXOSMITHKLINE PLC |
$27,657.7 |
11 |
US GOVT |
$27,282.3 |
12 |
NATIONAL AMUSEMENTS INC |
$26,504.0 |
13 |
JOHNSON & JOHNSON |
$25,473.9 |
14 |
TOYOTA MOTOR CORP |
$22,494.3 |
15 |
PEPSICO INC |
$20,100.0 |
16 |
DAIMLERCHRYSLER AG |
$19,264.5 |
17 |
FORD MOTOR CO |
$18,401.5 |
18 |
MERCK & CO INC |
$17,177.0 |
19 |
KELLOGG CO |
$17,166.6 |
20 |
UNILEVER |
$16,939.8 |
21 |
SONY CORP |
$16,687.4 |
22 |
VIVENDI UNIVERSAL SA |
$16,329.5 |
23 |
WYETH |
$16,219.3 |
24 |
CLOROX CO |
$15,860.0 |
25 |
CAMPBELL SOUP CO |
$15,351.1 |
26 |
TRICON GLOBAL RESTAURANTS INC |
$14,881.3 |
27 |
DIAGEO PLC |
$13,963.7 |
28 |
MATTEL INC |
$13,165.2 |
29 |
HONDA MOTOR CO LTD |
$13,102.2 |
30 |
MCDONALDS CORP |
$13,021.7 |
31 |
AMERITRADE HOLDING CORP |
$12,211.5 |
32 |
DELL COMPUTER CORP |
$12,055.1 |
33 |
PROGRESSIVE CORP |
$11,866.8 |
34 |
MARS INC |
$11,764.4 |
35 |
VERIZON COMMUNICATIONS |
$11,530.3 |
36 |
DATEK ONLINE HOLDING CORP |
$11,337.4 |
37 |
WAL-MART STORES INC |
$11,275.4 |
38 |
NEWS CORP LTD |
$11,150.5 |
39 |
SYLVAN LEARNING SYSTEMS INC |
$11,089.5 |
40 |
NESTLE SA |
$10,962.9 |
41 |
IBM CORP |
$10,562.6 |
42 |
HASBRO INC |
$10,536.9 |
43 |
RAZOR & TIE MUSIC |
$10,198.4 |
44 |
AMERIDEBT |
$9,568.9 |
45 |
KIMBERLY-CLARK CORP |
$9,471.0 |
46 |
MICROSOFT CORP |
$9,403.6 |
47 |
WALGREEN CO |
$9,371.7 |
48 |
LOREAL SA |
$9,311.2 |
49 |
CASTALIAN MUSIC LLC |
$9,287.8 |
50 |
PHARMACIA CORP |
$9,025.2 |
Source: CAB compilation of AdSpender data
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