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4Q '00 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 4Q '00 |
OCTOBER - DECEMBER 2000 |
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RANK |
ADVERTISER |
$ (000) |
1 |
PROCTER & GAMBLE CO |
$66,477.2 |
2 |
GENERAL MOTORS CORP |
$66,309.2 |
3 |
MATTEL INC |
$59,047.9 |
4 |
SONY CORP |
$49,846.9 |
5 |
HASBRO INC |
$45,442.5 |
6 |
TIME WARNER INC |
$39,074.3 |
7 |
DIAGEO PLC |
$38,915.3 |
8 |
AT&T CORP |
$32,839.3 |
9 |
DAIMLERCHRYSLER AG |
$30,298.6 |
10 |
MCI WORLDCOM INC |
$30,258.6 |
11 |
FORD MOTOR CO |
$28,959.0 |
12 |
WALT DISNEY CO |
$28,245.2 |
13 |
PFIZER INC |
$27,248.4 |
14 |
MIND & SPIRIT INC |
$26,070.9 |
15 |
PHILIP MORRIS COS INC |
$25,762.0 |
16 |
PROGRESSIVE CORP |
$24,217.5 |
17 |
NATIONAL AMUSEMENTS INC |
$23,632.4 |
18 |
TOYOTA MOTOR CORP |
$23,063.1 |
19 |
US GOVT |
$21,833.3 |
20 |
AMERITRADE HOLDING CORP |
$20,912.0 |
21 |
JOHNSON & JOHNSON |
$20,852.8 |
22 |
SEAGRAM CO LTD |
$19,950.5 |
23 |
RALSTON PURINA CO |
$18,492.6 |
24 |
GLAXO WELLCOME PLC |
$17,408.5 |
25 |
SEARS ROEBUCK & CO |
$17,255.4 |
26 |
GENERAL MILLS INC |
$16,671.4 |
27 |
SPRINT CORP |
$16,517.0 |
28 |
CAMPBELL SOUP CO |
$15,949.7 |
29 |
WAL-MART STORES INC |
$15,787.2 |
30 |
MCDONALDS CORP |
$15,579.5 |
31 |
COMPAQ COMPUTER CORP |
$15,182.8 |
32 |
NEWS CORP LTD |
$14,082.0 |
33 |
MERCK & CO INC |
$13,838.8 |
34 |
BERKSHIRE HATHAWAY INC |
$13,695.5 |
35 |
GATEWAY INC |
$13,294.8 |
36 |
PROVIDIAN CORP |
$13,157.8 |
37 |
RECKITT BENCKISER PLC |
$13,152.9 |
38 |
UNILEVER |
$12,917.4 |
39 |
COCA-COLA CO |
$12,642.2 |
40 |
CAPITAL ONE FINANCIAL CORP |
$12,503.4 |
41 |
CASTALIAN MUSIC |
$12,401.1 |
42 |
NINTENDO CO LTD |
$12,176.1 |
43 |
WALGREEN CO |
$11,993.7 |
44 |
AMERICAN HOME PDTS CORP |
$11,929.1 |
45 |
PHILIPS ELECTRONICS NV |
$11,767.9 |
46 |
TANDY CORP |
$11,429.4 |
47 |
AMERICA ONLINE INC |
$11,213.2 |
48 |
VISA USA INC |
$11,021.3 |
49 |
KELLOGG CO |
$10,881.8 |
50 |
DATEK ONLINE HOLDING CORP |
$10,865.8 |
Source: CAB compilation of AdSpender data
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