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1Q '03 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 1Q ‘03 |
All amounts are displayed in (000) |
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Rank |
Category |
1Q ‘03 |
1Q ‘02 |
$ Change |
% Change |
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1 |
AUTO, AUTO ACCESS & EQUIP |
$1,019,016.5 |
$975,771.4 |
$43,245.1 |
4.4% |
2 |
MEDICINES & PROPRIETARY REMEDIES |
$838,086.4 |
$767,005.2 |
$71,081.2 |
9.3% |
3 |
FINANCIAL |
$504,198.2 |
$529,847.1 |
-$25,648.9 |
-4.8% |
4 |
MEDIA & ADVERTISING |
$497,574.3 |
$489,161.9 |
$8,412.4 |
1.7% |
5 |
RESTAURANTS |
$472,146.8 |
$443,536.3 |
$28,610.5 |
6.5% |
6 |
RETAIL |
$355,997.8 |
$356,885.9 |
-$888.1 |
-0.2% |
7 |
TELECOMMUNICATIONS |
$348,422.5 |
$415,053.0 |
-$66,630.5 |
-16.1% |
8 |
BEVERAGES |
$275,108.9 |
$254,078.9 |
$21,030.0 |
8.3% |
9 |
COMPUTERS, SOFTWARE, INTERNET |
$274,452.2 |
$229,603.8 |
$44,848.4 |
19.5% |
10 |
PREPARED FOODS |
$253,346.4 |
$243,428.2 |
$9,918.2 |
4.1% |
Highest $ Increases: |
All amounts are displayed in (000) |
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Category |
1Q ‘03 |
1Q ‘02 |
$ Change |
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AUDIO & VIDEO EQUIPMENT & SUPPLIES |
$180,762.4 |
$99,519.2 |
$81,243.2 |
MEDICINES & PROPRIETARY REMEDIES |
$838,086.4 |
$767,005.2 |
$71,081.2 |
COSMETICS & BEAUTY AIDS |
$179,688.1 |
$126,225.9 |
$53,462.2 |
COMPUTERS, SOFTWARE, INTERNET |
$274,452.2 |
$229,603.8 |
$44,848.4 |
AUTOMOTIVE, AUTO ACCESS & EQUIP |
$1,019,016.5 |
$975,771.4 |
$43,245.1 |
THE TOP 10 CABLE TELEVISION PRODUCT CATEGORIES FOR 1Q ‘03 |
All amounts are displayed in (000) |
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Rank |
Category |
1Q ‘03 |
1Q ‘02 |
$ Change |
% Change |
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1 |
AUTO, AUTO ACCESS & EQUIP |
$240,669.7 |
$180,552.1 |
$60,117.6 |
33.3% |
2 |
FINANCIAL |
$190,630.3 |
$160,504.4 |
$30,125.9 |
18.8% |
3 |
MEDICINES & PROPRIETARY REMEDIES |
$170,501.4 |
$154,902.7 |
$15,598.7 |
10.1% |
4 |
MEDIA & ADVERTISING |
$114,256.2 |
$117,462.5 |
-$3,206.3 |
-2.7% |
5 |
RESTAURANTS |
$98,777.2 |
$80,984.6 |
$17,792.6 |
22.0% |
6 |
TELECOMMUNICATIONS |
$96,885.7 |
$103,873.9 |
-$6,988.2 |
-6.7% |
7 |
COMPUTERS, SOFTWARE, INTERNET |
$94,946.8 |
$73,332.6 |
$21,614.2 |
29.5% |
8 |
RETAIL |
$94,888.7 |
$85,151.6 |
$9,737.1 |
11.4% |
9 |
PUBLIC TRANS, HOTELS & RESORTS |
$89,631.0 |
$74,953.4 |
$14,677.6 |
19.6% |
10 |
PREPARED FOODS |
$79,032.9 |
$68,717.0 |
$10,315.9 |
15.0% |
The following product categories led the way in terms of Dollar Growth |
All amounts are displayed in (000) |
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Rank |
Category |
1Q ‘03 |
1Q ‘02 |
$ Change |
% Change |
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1 |
AUTO, AUTO ACCESS & EQUIP |
$240,669.7 |
$180,552.1 |
$60,117.6 |
33.3% |
2 |
FINANCIAL |
$190,630.3 |
$160,504.4 |
$30,125.9 |
18.8% |
3 |
AUDIO & VIDEO EQUIPMENT & SUPPLIES |
$57,092.6 |
$29,718.3 |
$29,718.3 |
108.6% |
4 |
COMPUTERS, SOFTWARE, INTERNET |
$94,946.8 |
$73,332.6 |
$21,614.2 |
29.5% |
5 |
PERSONAL HYGIENE & HEALTH |
$61,694.2 |
$18,746.3 |
$18,746.3 |
43.6% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndication Share |
Category |
1Q ’03 |
1Q ’02 |
+ |
1Q ’03 |
1Q ’02 |
- |
1Q ’03 |
1Q ’02 |
- |
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Miscellaneous Merchandise |
87.5% |
61.5% |
+26.0% |
11.7% |
38.3% |
-26.6% |
0.8% |
0.3% |
0.6% |
Pharmaceutical Houses |
40.3% |
20.8% |
+19.5% |
51.3% |
69.9% |
-18.6% |
8.4% |
9.3% |
-0.9% |
General |
25.6% |
11.7% |
+13.8% |
72.8% |
86.3% |
-13.6% |
1.7% |
1.9% |
-0.3% |
Hsehld Applncs, Equip, Utensils |
33.0% |
22.8% |
+10.2% |
53.0% |
58.2% |
-5.2% |
14.0% |
19.0% |
-5.1% |
Eye Glasses, Med Equip & Supp |
31.7% |
21.8% |
+9.8% |
56.4% |
62.4% |
-5.9% |
11.9% |
15.8% |
-3.9% |
Department Stores |
20.9% |
13.4% |
+7.5% |
75.3% |
80.6% |
-5.3% |
3.8% |
6.0% |
-2.2% |
Manufrg: Mtrls, Equip, Frght, Ind |
22.5% |
15.4% |
+7.1% |
77.5% |
83.5% |
-6.0% |
0.1% |
1.1% |
-1.1% |
Ingredients, Mixes & Seasonings |
28.2% |
21.3% |
+6.9% |
59.8% |
67.4% |
-7.6% |
12.0% |
11.3% |
0.6% |
Restaurants |
20.9% |
18.3% |
+2.7% |
72.0% |
74.5% |
-2.5% |
7.1% |
7.2% |
-0.1% |
Computers, Software, Internet |
34.6% |
31.9% |
+2.7% |
62.3% |
65.1% |
-2.8% |
3.1% |
3.0% |
0.1% |
Source: CAB compilation of CMR Data
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