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'01/'02 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR ’01 / ’02 |
All amounts are displayed in (000) |
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Rank |
Category |
’01 / ’02 |
’00 / ’01 |
$Change % Change |
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1 |
AUTOS, AUTO ACCESS & EQUIP |
$3,634,463.5 |
$3,527,224.4 |
$107,239.1 |
3.0% |
2 |
MEDICINES & PROPRIETARY REMEDIES |
$2,904,749.2 |
$3,086,341.9 |
-$181,592.7 |
-5.9% |
3 |
MEDIA & ADVERTISING |
$1,866,571.3 |
$1,985,640.3 |
-$119,069.0 |
-6.0% |
4 |
FINANCIAL |
$1,849,582.6 |
$2,139,773.2 |
-$290,190.6 |
-13.6% |
5 |
RESTAURANTS |
$1,745,941.5 |
$1,701,667.3 |
$44,274.2 |
2.6% |
6 |
RETAIL |
$1,715,615.0 |
$1,845,313.0 |
-$129,698.0 |
-7.0% |
7 |
TELECOMMUNICATIONS |
$1,414,223.2 |
$1,264,434.1 |
$149,789.1 |
11.8% |
8 |
BEVERAGES |
$968,654.9 |
$975,758.1 |
-$7,103.2 |
-0.7% |
9 |
PERSONAL HYGIENE & HEALTH |
$957,817.0 |
$747,229.7 |
$210,587.3 |
28.2% |
10 |
COMPUTERS, SOFTWARE, INTERNET |
$851,101.0 |
$1,331,114.6 |
$480,013.6 |
36.1% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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Rank |
Category |
’01 / ’02 |
’00 / ’01 |
$ Change |
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1 |
PERSONAL HYGIENE & HEALTH |
$957,817.0 |
$747,229.7 |
$210,587.3 |
2 |
HOUSEHOLD SOAPS, CLEANSERS & POLISHES |
$603,402.4 |
$438,480.3 |
164,922.1 |
3 |
TELECOMMUNICATIONS |
$1,414,223.2 |
$1,264,434.1 |
$149,789.1 |
4 |
BEER & WINE |
$847,394.4 |
$725,303.8 |
$122,090.6 |
5 |
AUTOS, AUTO ACCESS & EQUIP |
$3,634,463.5 |
$3,527,224.4 |
$107,239.1 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR ’01 / ’02 |
All amounts are displayed in (000) |
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Rank |
Category |
’01 / ’02 |
’00 / ’01 |
$ Change |
% Change |
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1 |
AUTO, AUTO ACCESS & EQUIP |
$888,776.9 |
$917,666.8 |
-$28,889.9 |
-3.1% |
2 |
FINANCIAL |
$743,871.3 |
$766,536.9 |
-$22,665.6 |
-3.0% |
3 |
MEDICINES & PROPRIETARY REMEDIES |
$626,707.3 |
$700,081.8 |
-$73,374.5 |
-10.5% |
4 |
MEDIA & ADVERTISING |
$517,880.9 |
$522,690.0 |
-$4,809.1 |
-0.9% |
5 |
RETAIL |
$487,186.1 |
$553,612.6 |
-$66,426.5 |
-12.0% |
6 |
TELECOMMUNICATIONS |
$424,989.4 |
$417,517.9 |
$7,471.5 |
1.8% |
7 |
RESTAURANTS |
$374,636.3 |
$362,384.2 |
$12,252.1 |
3.4% |
8 |
GAMES, TOYS & HOBBYCRAFT |
$368,712.4 |
$310,728.8 |
$57,983.6 |
18.7% |
9 |
COMPUTERS, SOFTWARE, INTERNET |
$345,875.4 |
$458,461.4 |
-$112,586.0 |
-24.6% |
10 |
PUBLIC TRANS, HOTELS & RESORTS |
$318,384.2 |
$297,895.3 |
$20,488.9 |
6.9% |
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THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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Rank |
Category |
’01 / ’02 |
’00 / ’01 |
$ Change |
% Change |
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1 |
GAMES, TOYS & HOBBYCRAFT |
$368,712.4 |
$310,728.8 |
$57,983.6 |
18.7% |
2 |
PERSONAL HYGIENE & HEALTH |
$242,021.8 |
$190,437.5 |
$51,584.3 |
27.1% |
3 |
GOVERNMENT, POLITICS & ORG |
$159,040.4 |
$115,628.9 |
$43,411.5 |
37.5% |
4 |
HOUSEHOLD SOAPS & CLEANSERS |
$166,228.0 |
$124,631.6 |
$41,596.4 |
33.4% |
5 |
DEPARTMENT STORES |
$89,314.4 |
$54,184.0 |
$35,130.4 |
64.8% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndication Share |
Category |
’01/’02 |
’00/’01 |
+ |
’01/’02 |
’00/’01 |
- |
’01/’02 |
’00/’01 |
- |
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Computers, Software, Internet |
40.6% |
34.4% |
+6.2% |
55.0% |
61.3% |
-6.4% |
4.4% |
4.2% |
0.2% |
Department Stores |
18.9% |
13.7% |
+5.2% |
72.9% |
73.0% |
0.0% |
8.2% |
13.4% |
-5.2% |
Financial |
40.2% |
35.8% |
+4.4% |
54.5% |
58.8% |
-4.3% |
5.3% |
5.3% |
-0.1% |
Household Appliances, Equip |
33.1% |
30.0% |
+3.1% |
51.0% |
54.9% |
-3.8% |
15.9% |
15.1% |
0.8% |
Games, Toys & Hobbycraft |
49.6% |
47.4% |
+2.2% |
42.6% |
43.1% |
-0.5% |
7.8% |
9.5% |
-1.7% |
Source: CAB compilation of CMR Data
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