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4Q '01 TV Market Share for Three Mediums

Fourth Quarter 2001 Television Advertising Revenues fell, due to the 9/11 Attacks and the recession. National Television advertising revenues decreased by 6.7%, down $615.7 Million from $9.2 Billion in 4Q '00 to $8.5 Billion in 4Q'01.

TELEVISION ADVERTISING REVENUES
	4Q ’01 (000)	4Q ’00 (000)	Growth %	$ Growth (000)
Broadcast TV	$5,212,573.4	$5,681,192.6	-8.2 %	-$468,619.2
Share %	61.1%	62.1%	-1.0%
Syndicated TV	$786,640.8	$861,827.3	-8.7%	-$75,186.5
Share %	9.2%	9.4%	-0.2%
Cable TV	$2,537,953.2	$2,609,849.2	-2.8%	-$71,896.0
Share %	29.7%	28.5%	1.2%
Grand Total	$8,537,167.4	$9,152,869.1	-6.7%	-$615,701.7

Cable, Broadcast and Syndicated Television revenues declined by 2.8%, 8.2% and 8.7%

respectively. Cable ad revenue decreased $71.9 Million, falling from $2.6 Billion in 4Q '00 to $2.5 Billion in 4Q '01.

Despite the decrease in dollars, Cable share increased 1.2% from 28.5% last year to 29.7% this year. Broadcast revenue fell $468.6 Million, from $5.7 Billion last year to $5.2 Billion this year. Lastly, Syndication revenue went from $861.8 Million in 4Q '00 to $786.6 Million, down $75.2 Million.

Source: CAB compilation of CMR Data