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2Q '01 TV Market Share for Three Mediums

National Television advertising revenue’s growth was stagnant, earning only 0.2% increase in 2Q ’01, up $14.1 Million from $8.82 Billion in 2Q ’00 to $8.83 Billion in 2Q '01.

TELEVISION ADVERTISING REVENUES
	2Q ’01 (000)	2Q ’00 (000)	Growth %	$ Growth (000)
Broadcast TV	$5,000,789.1	$5,100,922.0	-2.0%	-$100,132.9
Share %	56.6%	57.8%	-1.2%
Syndicated TV	$806,586.5	$771,884.6	4.5%	$34,701.9
Share %	9.1%	8.8%	0.4%
Cable TV	$3,025,002.9	$2,945,435.3	2.7%	$79,567.6
Share %	34.2%	33.4%	0.8%
Grand Total	$8,832,378.5	$8,818,241.9	0.2%	$14,136.6

However, Cable Television revenues increased 2.7% from $2.9 Billion during 2Q ’00 to $3.0 Billion in 2Q ’01, surpassing Total Television’s ad revenue increase of 0.2%.

Syndication experienced an increase of 4.5%, up $34.7 Million from $771.9 Million in 2Q ’00 to $806.6 Million in 2Q ’01. While Cable and Syndication increased their ad revenues, Broadcast experienced a 2.0% decline, down $100.1 Million, falling from $5.1 Billion in 2Q ’00 to $5.0 Billion in 2Q ’01.

Source: CAB compilation of CMR Data