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1Q '01 TV Market Share for Three Mediums
National Television revenues increased slightly by 1.1% in 1Q 01, an increase of $92.4 Million dollars, from $8.1 Billion in 1Q 00 to $8.2 Billion in 1Q 01.
TELEVISION ADVERTISING REVENUES |
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1Q 01 (000) |
1Q 00 (000) |
Growth % |
$ Growth (000) |
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Broadcast TV |
$4,969,378.0 |
$5,083,965.7 |
-2.3% |
-$114,587.7 |
Share % |
60.5% |
62.6% |
-2.1% |
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Syndicated TV |
$811,039.8 |
$766,612.2 |
5.8% |
$44,427.6 |
Share % |
9.9% |
9.4% |
0.4% |
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Cable TV |
$2,439,277.7 |
$2,276,702.4 |
7.1% |
$162,575.3 |
Share % |
29.7% |
28.0% |
1.7% |
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Grand Total |
$8,219,695.5 |
$8,127,280.3 |
1.1% |
$92,415.2 |
Cable Television achieved a 7.1% increase from $2.3 Billion during 1Q 00 to $2.4 Billion in 1Q 01, surpassing Total Televisions ad revenue increase of 1.1%.
Syndication experienced an increase of 5.8%, up $44.4 Million from $766.6 Million in 1Q 00 to $811.0 Million in 1Q 01. While Cable and Syndication increased their ad revenues, Broadcast experienced a 2.3% decline, down $114.6 Million, falling from $5.1 Billion in 1Q 00 to $5.0 Billion in 1Q 01.
Source: CAB compilation of CMR Data
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