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'00/'01 TV Market Share for Three Mediums
National Television advertising revenues declined by 2.1%, down $711.9 Million from $33.4 Billion in ’99/’01 to $32.7 Billion in the ’00/’01 Television Season.
TELEVISION ADVERTISING REVENUES |
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’00 / ’01(000) |
’99 / ’00 (000) |
Growth (000) |
$ Growth (000) |
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Broadcast TV |
$19,106,403.4 |
$19,988,138.9 |
-4.4% |
-$881,735.5 |
Share % |
58.4% |
59.8% |
-1.4% |
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Syndicated TV |
$3,267,152.5 |
$3,147,839.3 |
3.8% |
$119,313.2 |
Share % |
10.0% |
9.4% |
0.6% |
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Cable TV |
$10,362,570.4 |
$10,312,031.8 |
0.5% |
$50,538.6 |
Share % |
31.7% |
30.8% |
0.8% |
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Grand Total |
$32,736,126.3 |
$33,448,010.0 |
-2.1% |
-$711,883.7 |
Despite the decline in Total Television ad revenue, Cable Television earned a slight increase of 0.5%, up $50.5 Million from $10.3 Billion last year to $10.4 Billion this year.
Syndication achieved a 3.8% increase in ad revenue, up $119.3 Million from $3.1 Billion in ’99/’00 to $3.3 Billion in ’00/’01. While Cable and Syndication increased their ad revenues, Broadcast experienced a 4.4% decline, down $881.7 Million, falling from $20.0 Billion in ’99/’00 to $19.1 Billion in the ’00/’01 Television Season.
Source: CAB compilation of CMR Data
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