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4Q '02 TV Market Share for Three Mediums

National Television advertising revenues grew 12.1%, up $1.0 Billion from $8.5 Billion in 4Q ’01 to $9.6 Billion in the 4Q ’02 Television Season.

TELEVISION ADVERTISING REVENUES
	4Q ’02 (000)	4Q ’01 (000)	Growth %	$ Growth (000)
Broadcast TV	$5,641,522.0	$5,212,573.4	8.2%	$428,948.6
Share %	59.0%	61.1%	-2.1%
Syndicated TV	$823,545.1	$786,640.8	4.7%	$36,904.3
Share %	8.6%	9.2%	-0.6%
Cable TV	$3,104,322.9	$2,537,953.2	22.3%	$566,369.7
Share %	32.4%	29.7%	2.7%
Grand Total	$9,569,390.0	$8,537,167.4	12.1%	$1,032,222.6

Cable Ad Revenues increased significantly by 22.3%, up $566.4 Million from $2.5 Billion last year to $3.1 Billion this year. Broadcast revenues grew 8.2%, up $428.9 Million from $5.2 Billion in 4Q ’01 to $5.6 Billion in 4Q ’02. Lastly, Syndication revenues rose from $786.6 Million last year to $823.5 Million this year, up $36.9 Million, resulting in a 4.7% increase.

Although Cable, Broadcast and Syndication revenues all increased, it is important to note that only Cable’s share increased 2.7%, and that increase is a direct correlation of Broadcast’s (-2.1%) and Syndication’s (-0.6%) share decreases.

Source: CAB compilation of CMR Data