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2Q '02 TV Market Share for Three Mediums

Although Cable Television's ratings and share increased in Second Quarter 2002, Television Advertising Revenues decreased 3.1%, down $277.9 Million from $8.8 Billion in 2Q '01 to $8.5 Billion in 2Q'02.

TELEVISION ADVERTISING REVENUES
	2Q ’02 (000)	2Q ’01 (000)	Growth %	$ Growth (000)
Broadcast TV	$5,018,802.5	$5,000,842.2	0.4%	$17,960.3
Share %	58.7%	56.7%	2.1%
Syndicated TV	$705,066.2	$806,586.5	-12.6%	-$101,520.3
Share %	8.2%	9.1%	-0.9%
Cable TV	$2,823,480.5	$3,017,794.6	-6.4%	-$194,314.1
Share %	33.0%	34.2%	-1.2%
Grand Total	$8,547,349.2	$8,825,223.3	-3.1%	-$277,874.1

Cable and Syndication Revenues decreased, while Broadcast revenues increased slightly. Cable ad revenues declined by 6.4%, down $194.3 Million from $3.0 Billion in 2Q' 01 to $2.8 Billion in 2Q '02. Syndication revenues fell by 12.6%, down $101.5 Million from $806.6 Million last year to $705.1 Million this year. Lastly, Broadcast television revenues increased slightly by 0.4%, up $18.0 Million from $5.00 Billion in 2Q '01 to $5.02 Billion in 2Q '02.

Source: CAB compilation of CMR Data