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1Q '02 TV Market Share for Three Mediums
The economy had not yet recovered from the 9/11 attacks and the recession. First Quarter 2002 Television Advertising Revenues decreased slightly by 0.5%, down $39.6 Million from $8.23 Billion in 1Q '01 to $8.20 Billion in 1Q'02.
TELEVISION ADVERTISING REVENUES |
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1Q ’02 (000) |
1Q ’01 (000) |
Growth % |
$ Growth (000) |
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Broadcast TV |
$5,368,855.7 |
$4,969,528.4 |
8.0% |
$399,327.3 |
Share % |
65.5% |
60.3% |
5.2% |
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Syndicated TV |
$709,129.7 |
$811,136.8 |
-12.6% |
-$102,007.1 |
Share % |
8.6% |
9.8% |
-1.2% |
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Cable TV |
$2,122,224.6 |
$2,459,168.3 |
-13.7% |
-$336,943.7 |
Share % |
25.9% |
29.8% |
-4.0% |
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Grand Total |
$8,200,210.0 |
$8,239,833.5 |
-0.5% |
-$39,623.5 |
Cable and Syndication Revenues decreased, while Broadcast revenues (helped substantially by the Winter Olympics) increased. Cable ad revenues declined by 13.7%, down $336.9 Million from $2.5 Billion in 1Q' 01 to $2.1 Billion in 1Q '02. Syndication revenues fell by 12.6%, down $102.0 Million from $811.1 last year to $709.1 Million this year.
Broadcast television revenue increased 8.0%, up $399.3 Million from $5.0 Billion in 1Q '01 to $5.4 Billion in 1Q '02.
Source: CAB compilation of CMR Data
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