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'01/'02 TV Market Share for Three Mediums
National Television advertising revenues declined slightly by 0.1%, down $26.5 Million from $32.71 Billion in ’00/’01 to $32.73 Billion in the ’01/’02 Television Season.
TELEVISION ADVERTISING REVENUES |
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’01 / ’02 (000) |
’00 / ’01(000) |
Growth % |
$ Growth (000) |
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Broadcast TV |
$19,586,250.7 |
$19,106,429.8 |
2.5% |
$479,820.9 |
Share % |
59.9% |
58.4% |
1.5% |
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Syndicated TV |
$2,908,657.9 |
$3,267,278.1 |
-11.0% |
-$358,620.2 |
Share % |
8.9% |
10.0% |
-1.1% |
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Cable TV |
$10,215,477.9 |
$10,363,174.6 |
-1.4% |
-$147,696.7 |
Share % |
31.2% |
31.7% |
-0.4% |
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Grand Total |
$32,710,386.5 |
$32,736,882.5 |
-0.1% |
-$26,496.0 |
For the first time in television history, Cable Television Share surpassed Broadcast's share of Television viewing in Primetime for the Broadcast Season. Despite the increase in Ratings and Share, Cable Ad Revenues slightly decreased by 1.4%, down $147.7 Million from $10.4 Billion last year to $10.2 Billion this year.
Syndication revenues declined 11.0%, down $358.6 Million from $3.3 Billion in ’00/’01 to $3.0 Billion in ’01/’02.
While Cable and Syndication experienced revenue declines, Broadcast revenues increased slightly by 2.5% up $480.0 Million, from $19.1 Billion in ’00/’01 to $19.6 Billion in the ’01/’02 Television Season. This revenue gain was a result of the Winter Olympics from 1Q '02, where Broadcast revenues increased 8% from $5.0 Billion in 1Q '01 to $5.4 Billion in 1Q '02, up $399.4 Million. However, it is important to note that Cable ad expenditures bounced back during 3Q '02, where revenues grew a significant 20.0%, up $454.1 Million from $2.3 Billion in 3Q '01 to $2.7 Billion in 3Q '02.
Source: CAB compilation of CMR Data
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