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2Q '03 TV Market Share for Three Mediums
Second Quarter 2003 Television Advertising Revenues increased $862.1 Million, up 10.1%, from $8.5 Billion last year to $9.4 Billion this year.
TELEVISION ADVERTISING REVENUES |
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2Q ’03 (000) |
2Q ’02 (000) |
Growth % |
$ Growth (000) |
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Broadcast TV |
$5,301,084.1 |
$5,018,836.3 |
5.6% |
$282,247.8 |
Share % |
56.3% |
58.7% |
-2.4% |
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Syndicated TV |
$825,467.4 |
$705,066.2 |
17.1% |
$120,401.2 |
Share % |
8.8% |
8.2% |
0.5% |
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Cable TV |
$3,283,590.4 |
$2,824,128.1 |
16.3% |
$459,462.3 |
Share % |
34.9% |
33.0% |
1.9% |
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Total TV |
$9,410,141.9 |
$8,548,030.6 |
10.1% |
$862,111.3 |
Cable ad revenues increased a significant $459.5 Million, up 16.3% from $2.9 Billion in 2Q ’02 to $3.3 Billion in 2Q '03. Syndication revenues grew $120.4 Million from $705.1 Million last year to $825.5 this year, up 17.1%. Lastly, Broadcast ad revenues rose 5.6%, up $282.2 Million from $5.0 Billion in 2Q '02 to $5.3 Billion in 2Q '03.
Source: CAB compilation of CMR Data
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