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1Q '03 TV Market Share for Three Mediums
First Quarter 2003 Television Advertising Revenues increased $232.5 Million, up 2.8%, from $8.2 Billion last year to $8.4 Billion this year.
TELEVISION ADVERTISING REVENUES |
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1Q ’03 (000) |
1Q ’02 (000) |
Growth% |
$ Growth (000) |
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Broadcast TV |
$5,049,945.9 |
$5,368,934.0 |
-5.9% |
-$318,988.1 |
Share % |
59.9% |
65.5% |
-5.6% |
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Syndicated TV |
$811,993.5 |
$709,187.6 |
14.5% |
$102,805.9 |
Share % |
9.6% |
8.6% |
1.0% |
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Cable TV |
$2,571,845.6 |
$2,123,171.5 |
21.1% |
$448,674.1 |
Share % |
30.5% |
25.9% |
4.6% |
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Grand Total |
$8,433,785.0 |
$8,201,293.1 |
2.8% |
$232,491.9 |
Cable ad revenues increased a significant 21.1% growing $448.7 Million from $2.1 Billion in 1Q' 02 to $2.6 Billion in 1Q '03. Syndication revenues grew 14.5%, up $102.8 Million from $709.2 Million last year to $812.0 this year. While Cable & Syndication ad revenues increased, Broadcast ad revenues decreased by $319.0 Million, down 5.9% from $5.4 Billion in 1Q '02 (due to the Olympics in February ‘02) to $5.0 Billion in 1Q '03.
Source: CAB compilation of CMR Data
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