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'02/'03 TV Market Share for Three Mediums

National Television advertising revenues increased 8.7%, up $2.9 Billion from $33.5 Billion in ’01/’02 to $36.5 Billion in the ’02/’03 Television Season.

TELEVISION ADVERTISING REVENUES
	’02 / ’03 (000)	’01 / ’02 (000)	Growth %	$ Growth
Broadcast TV	$20,874,557.0	$20,314,013.2	2.8%	$560,543.8
Share %	57.2%	60.6%	-3.3%
Syndicated TV	$3,294,520.7	$2,908,712.0	13.3%	$385,808.8
Share %	9.0%	8.7%	0.4%
Cable TV	$12,294,569.0	$10,320,813.4	19.1%	$1,973,755.7
Share %	33.7%	30.8%	2.9%
Grand Total	$36,463,646.8	$33,543,538.5	8.7%	$2,920,108.2

Cable earned a significant $2.0 Billion ad revenue increase, up 19.1% from $10.3 Billion last year to $12.3 Billion this year. Broadcast revenues increased by $560.5 Million, up 2.8% from $20.3 Billion in ’01/’02 to $20.9 Billion in the ’02/’03 Television Season.

Syndication revenues rose 13.3%, up $385.8 Million from last year’s $2.9 Billion to this year’s $3.3 Billion. Cable’s share of all national television grew by 2.9%, while Syndication grew 0.4% and Broadcast declined by 3.3%.

Source: CAB compilation of strADegy Data.

NOTE: This CAB report obtained data from StrADedgy for the first time. Prior reports were based on AdSPender. Both StrADedgy and AdSpender are owned by CMR. The difference in the two databases is simply that StrADegy includes all advertiser spending, unlike AdSpender which excluded those spending less than $250,000. This accounts for the minor differences between figures for ‘01/’02 in this report and those of last year’s report.