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Cable Reach Potential

It was inevitable that cable, after years of continuing growth, would be ultimately able to rival national Broadcast’s ability to achieve audience reach. The material below demonstrates the growth in cable as well as the inevitable consequences to national Broadcast of diminished ratings.

Source: Nielsen RLD Dec 1999 v Dec 2003; one spot each quarter hour during primetime; broadcast 6 nets, cable: total ad-supported

Source: Nielsen RLD Dec 1999 v Dec 2003; one spot each quarter hour during primetime; broadcast 6 nets, cable: total ad-supported