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Highlights of Week #20 (2/2-2/8) Primetime TV Viewership

February 11, 2004

For the week, ad-supported cable surpassed the primetime U.S. household share of the seven broadcast networks combined, 48.6 to 48.5.

• Compared to the same period a year ago, ad-supported cable gained 2.2 million homes (+7.0 percent); 1.6 rating points (+5.5 percent); and 2.6 share points (+5.7 percent).

• Together, the seven broadcast networks were down in U.S. primetime viewership by more than a half million homes (–1.6 percent); 1.0 rating point (–3.2 percent); and 1.5 share point (–3.0 percent).

WEEK #20 OF TV SEASON PRIMETIME VIEWERSHIP
2003/04 vs. 2002/03
AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff
Ad-Supported Cable	33,460	31,284	+ 7.0	30.9	29.3	+ 5.5	48.6	46.0	+ 5.7
ABC	6,069	7,909	–23.3	5.6	7.4	–24.3	8.8	11.6	–24.1
CBS	10,531	9,383	+12.2	9.7	8.8	+13.6	15.3	13.8	+10.9
NBC	8,380	8,607	– 2.6	7.7	8.1	– 4.9	12.2	12.7	– 3.9
FOX	7,568	6,735	+12.4	7.0	6.3	+11.1	10.8	9.7	+11.3
UPN	2,693	2,521	+ 6.8	2.5	2.4	+ 4.2	3.8	3.6	+ 5.6
WB	2,614	3,070	–14.9	2.4	2.9	–17.2	3.7	4.3	–14.0
PAX	717	944	–24.1	0.7	0.9	–22.2	1.0	1.4	–28.6
4 Bdcst Nets*	30,140	30,277	– 0.5	27.8	28.4	– 2.0	43.6	44.4	– 1.8
Weighted Gross
7 Bdcst Nets**	33,626	34,181	– 1.6	31.0	32.0	– 3.2	48.5	50.0	– 3.0
Weighted Gross
* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX
Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 2/2/03-2/8/04 vs. 2/3/03-2/9/03