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Highlights of Week #16 (1/5-1/11) Primetime TV Viewership

January 14, 2004

Ad-supported cable was up in all primetime audience measures for the week (versus the same period the year before)—gaining 2.4 million homes, 1.8 rating points and 2.3 share points.

• For the week, the seven broadcast networks were collectively down in all primetime audience

  measures—losing 324,000 homes, .8 rating point and 1.5 share points.

• Of the seven broadcast networks, only two recorded gains in primetime share for the week.

• This time last year, the primetime share gap between ad-supported cable and the seven broadcast networks was 5.6 points. This year it was only 1.8.

WEEK #16 OF TV SEASON PRIMETIME VIEWERSHIP
2003/04 vs. 2002/03
AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff
Ad-Supported Cable	33,254	30,863	+ 7.7	30.7	28.9	+ 6.2	48.2	45.9	+ 5.0
ABC	6,302	5,821	+ 8.2	5.8	5.5	+ 5.5	9.1	8.7	+ 4.6
CBS	10,901	10,621	+ 2.6	10.1	10.0	+ 1.0	15.8	15.8	NC
NBC	8,403	8,978	– 6.4	7.8	8.4	– 7.1	12.2	13.4	– 9.0
FOX	7,788	7,434	+ 4.8	7.2	7.0	+ 2.9	11.1	10.9	+ 1.8
UPN	2,291	2,666	–14.1	2.1	2.5	–16.0	3.3	3.9	–15.4
WB	2,552	2,815	– 9.3	2.4	2.6	– 7.7	3.6	4.1	–12.2
PAX	690	918	–24.8	0.6	0.9	–33.3	1.0	1.4	–28.6
4 Bdcst Nets*	31,127	30,897	+ 0.7	28.7	29.0	– 0.8	45.1	45.9	– 1.7
Weighted Gross
7 Bdcst Nets**	34,367	34,691	– 0.9	31.7	32.5	– 2.5	50.0	51.5	– 2.9
Weighted Gross
* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX
Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 1/5/04-1/11/04 vs. 1/6/04-1/12/04