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Highlights of Week #6 (10/27-11/2) Primetime TV Viewership
November 3, 2003
Ad-supported cable topped the 7 broadcast networks combined in U.S. HH delivery, rating & share.
- For the week, ad-supported cable was up 9.2% in delivery, 7.6% in rating and 8.2% in share.
- For the week, the 7 broadcast networks combined were down 1.5% in delivery, 3.0% in rating and 2.4% in share.
- Individually, six out of seven broadcast networks were down in primetime viewership for the week.
WEEK #6 OF TV SEASON |
PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03 |
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AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST |
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm |
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U.S. HH DELIVERY (000) |
U.S. HH RATING |
U.S. HH SHARE |
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03/04 |
02/03 |
%Diff |
03/04 |
02/03 |
%Diff |
03/04 |
02/03 |
%Diff |
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Ad-Supported Cable |
32,384 |
29,656 |
+ 9.2 |
29.9 |
27.8 |
+ 7.6 |
48.9 |
45.2 |
+ 8.2 |
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ABC |
6,627 |
6,978 |
– 5.0 |
6.1 |
6.5 |
– 6.2 |
10.0 |
10.7 |
– 6.7 |
CBS |
9,795 |
8,999 |
+ 8.8 |
9.0 |
8.4 |
+ 7.1 |
14.8 |
13.7 |
+ 8.0 |
NBC |
8,273 |
8,839 |
– 6.4 |
7.6 |
8.3 |
– 8.4 |
12.5 |
13.5 |
– 7.4 |
FOX |
5,696 |
5,854 |
– 2.7 |
5.3 |
5.5 |
– 3.6 |
8.4 |
8.7 |
– 3.4 |
UPN |
2,883 |
2,915 |
– 1.1 |
2.7 |
2.7 |
NC |
4.2 |
4.3 |
– 2.3 |
WB |
2,529 |
2,632 |
– 3.9 |
2.3 |
2.5 |
– 8.0 |
3.7 |
3.9 |
– 5.1 |
PAX |
719 |
972 |
–26.0 |
0.7 |
0.9 |
–22.2 |
1.1 |
1.5 |
–26.6 |
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4 Bdcst Nets* |
28,712 |
28,812 |
– 0.3 |
26.5 |
27.0 |
– 1.9 |
43.3 |
43.8 |
– 1.1 |
Weighted Gross |
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7 Bdcst Nets** |
32,285 |
32,762 |
– 1.5 |
29.8 |
30.7 |
– 3.0 |
48.5 |
49.7 |
– 2.4 |
Weighted Gross |
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* ABC, CBS, NBC, FOX |
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** ABC, CBS, NBC, FOX, UPN, WB, PAX |
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Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 10/27/03-11/2/03 vs. 10/28/02-11/3/02 |
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