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Highlights of Week #7 (11/3-11/9) Primetime TV Viewership
November 10, 2003
In a sweeps week, ad-supported cables primetime share increased 9.5%, while the seven broadcast networks collective share declined 2%.
- For the week, ad-supported cable was also up 10.6% in delivery and 9.1% in rating.
- In a sweeps week, ad-supported cable surpassed ABC/CBS/NBC/FOX combined in share and was less than one share point behind all seven broadcast networks combined.
- Individually, five out of seven broadcast networks were down in primetime viewership for the week.
WEEK #7 OF TV SEASON |
PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03 |
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AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST |
Primetime=Mon thru Sat 811pm/Sun 711pm |
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U.S. HH DELIVERY (000) |
U.S. HH RATING |
U.S. HH SHARE |
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03/04 |
02/03 |
%Diff |
03/04 |
02/03 |
%Diff |
03/04 |
02/03 |
%Diff |
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Ad-Supported Cable |
32,626 |
29,496 |
+10.6 |
30.1 |
27.6 |
+ 9.1 |
48.5 |
44.3 |
+ 9.5 |
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ABC |
7,306 |
7,127 |
+ 2.5 |
6.7 |
6.7 |
NC |
10.9 |
10.8 |
+ 0.9 |
CBS |
10,884 |
9,896 |
+10.0 |
10.0 |
9.3 |
+ 7.5 |
16.2 |
14.9 |
+ 8.7 |
NBC |
8,414 |
9,161 |
8.2 |
7.8 |
8.6 |
9.3 |
12.5 |
13.8 |
9.4 |
FOX |
4,338 |
4,844 |
10.4 |
4.0 |
4.5 |
11.1 |
6.3 |
7.1 |
11.3 |
UPN |
3,054 |
3,331 |
8.3 |
2.8 |
3.1 |
9.7 |
4.4 |
4.8 |
8.3 |
WB |
2,638 |
2,757 |
4.3 |
2.4 |
2.6 |
7.7 |
3.8 |
4.0 |
5.0 |
PAX |
752 |
962 |
21.8 |
0.7 |
0.9 |
22.2 |
1.1 |
1.4 |
21.4 |
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4 Bdcst Nets* |
29,595 |
29,509 |
+ 0.3 |
27.3 |
27.7 |
1.3 |
44.0 |
44.3 |
0.7 |
Weighted Gross |
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7 Bdcst Nets** |
33,350 |
33,693 |
1.0 |
30.8 |
31.6 |
2.6 |
49.4 |
50.4 |
2.0 |
Weighted Gross |
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* ABC, CBS, NBC, FOX |
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** ABC, CBS, NBC, FOX, UPN, WB, PAX |
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Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 11/3/03-11/9/03 vs. 11/4/02-11/10/02 |
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