Where You Are: Home > News & Press > Press Releases
Ad-Supported Cable Records its Highest-Ever Weekly Share for a September Reporting Period
Cable's 55.6 Primetime Share in Week #50 (Sept. 1-7) Tops the Seven Broadcast Networks Combined by More than 18 Points
September 10, 2003
NEW YORKAd-supported cable recorded its highest-ever weekly primetime share for a September reporting period, with a 55.6 share for the week of September 1st through 7th. According to a Cabletelevision Advertising Bureau analysis of Nielsen data, ad-supported cables primetime U.S. household share was up 2.4 points (+4.5 percent) compared to the same period and year ago; and 18.1 points greater than the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) combined.
In other primetime audience measures for the week, ad-supported cable posted a U.S. household delivery of almost 35 million homes (+6.1 percent)11.4 million homes more than the seven broadcast networks collectively; and a rating of 32.3 (+4.5 percent)10.2 points more than broadcasters. Together for the week, the broadcast networks were down 4.0 percent in delivery; 5.1 percent in rating; and 5.5 percent in share. Individually, FOX experienced the largest audience declines both in terms of absolute numbers and percentages.
This is the 31st consecutive summer week (dating back to the beginning of the 2002 summer season) that ad-supported cables primetime share has exceeded 50 points.
WEEK #50 PRIMETIME VIEWERSHIP: |
2002/03 vs. 2001/02 |
AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST |
Primetime=Mon thru Sat 811pm/Sun 711pm |
|
|
|
|
|
|
|
|
|
|
|
U.S. HH DELIVERY (000) |
U.S. HH RATING |
U.S. HH SHARE |
|
02/03 |
01/02 |
%Diff |
02/03 |
01/02 |
%Diff |
02/03 |
01/02 |
%Diff |
|
|
|
|
|
|
|
|
|
|
Ad-Supported |
34,992 |
32,977 |
+ 6.1 |
32.3 |
30.9 |
+ 4.5 |
55.6 |
53.2 |
+ 4.5 |
Cable |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ABC |
5,641 |
4,715 |
+19.6 |
5.2 |
4.4 |
+18.2 |
9.0 |
7.6 |
+18.4 |
CBS |
5,782 |
6,473 |
10.7 |
5.3 |
6.1 |
13.1 |
9.2 |
10.5 |
12.4 |
NBC |
6,273 |
5,518 |
+13.7 |
5.8 |
5.2 |
+11.5 |
10.0 |
8.9 |
+12.4 |
FOX |
4,606 |
6,658 |
30.8 |
4.2 |
6.2 |
32.3 |
7.3 |
10.7 |
31.8 |
UPN |
2,169 |
1,814 |
+19.6 |
2.0 |
1.7 |
+17.6 |
3.4 |
2.9 |
+17.2 |
WB |
2,189 |
2,241 |
2.3 |
2.0 |
2.1 |
4.8 |
3.4 |
3.5 |
2.9 |
PAX |
735 |
929 |
20.9 |
0.7 |
0.9 |
22.2 |
1.2 |
1.5 |
20.0 |
|
|
|
|
|
|
|
|
|
|
4 Bdcst Nets* |
20,571 |
21,558 |
4.6 |
19.3 |
20.4 |
5.7 |
32.8 |
34.8 |
5.7 |
Weighted Gross |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
7 Bdcst Nets** |
23,583 |
24,578 |
4.0 |
22.1 |
23.3 |
5.1 |
37.5 |
39.7 |
5.5 |
Weighted Gross |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
* ABC, CBS, NBC, FOX |
|
|
|
|
|
|
|
|
** ABC, CBS, NBC, FOX, UPN, WB, PAX |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 9/1/03-9/7/03 vs. 9/2/02-9/8/02 |
|
|
