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Highlights of Week #11 (12/1-12/7) Primetime TV Viewership

December 7, 2003

Ad-supported cable surpassed a 50 primetime share for the second consecutive week.

• For the week in primetime, ad-supported cable topped the seven national broadcast networks combined by 3.5 million homes, 3.2 rating points, and 5.3 share points.
• For the week, ad-supported cable was up 5.1 percent in delivery, 3.3 percent in rating and 3.0 percent in share compared to the same period a year ago.
• For the 2003 calendar year to date (Jan. 1–Dec. 8), ad-supported cable has a 50.3 primetime share versus 44.7 for the seven national broadcast networks combined.

		WEEK #11 OF TV SEASON
		PRIMETIME VIEWERSHIP
		2003/04 vs. 2002/03
	AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
	Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff
Ad-Supported Cable	34,377	32,705	+ 5.1	31.7	30.7	+ 3.3	50.7	49.2	+ 3.0
ABC	6,987	6,690	+ 4.4	6.4	6.3	+ 1.6	10.4	10.1	+ 1.0
CBS	9,250	7,906	+17.0	8.5	7.4	+14.9	13.7	11.9	+15.1
NBC	7,563	8,476	–10.8	7.0	7.9	–11.4	11.2	12.8	–12.5
FOX	5,326	4,968	+ 7.2	4.9	4.7	+ 4.3	7.7	7.4	+ 4.1
UPN	2,634	2,434	+ 8.2	2.4	2.3	+ 4.3	3.8	3.5	+ 8.6
WB	2,264	2,228	+ 1.6	2.1	2.1	NC	3.3	3.3	NC
PAX	753	1,054	–28.6	0.7	1.0	–30.0	1.1	1.6	–31.3
4 Bdcst Nets*	27,501	26,477	+ 3.9	25.4	24.8	+ 2.4	40.6	40.0	+ 1.5
Weighted Gross
7 Bdcst Nets**	30,840	29,982	+ 2.9	28.5	28.1	+ 1.4	45.4	45.0	+ 0.9
Weighted Gross
* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX
Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 12/1/03-12/7/03 vs. 12/2/02-12/8/02