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CAB’s annually-updated Cable TV Facts is an indispensable pocket-sized media planning tool that contains 120+ pages of data, graphs and charts highlighting the extraordinary growth of Ad-Supported Cable in the changing TV landscape. Selected examples of these can be found in our Cable TV Facts area.

The 2005 Cable TV Fact Book is a valuable resource for anyone involved in the evaluation, planning or buying of media. It contains an important collection of up-to-date cable data and information compiled from major independent research sources. This concise reference guide is designed to help support sound advertising plans in an increasingly segmented and complex marketing environment, with all the important facts and charts at your fingertips, demonstrating cable's key marketing advantages.

For MSOs and Cable Networks: This guide demonstrates Cable's key advertising advantages to both advertisers and advertising agencies. It is also a valuable direct mail piece for key clients and prospects, or can be a valuable leave-behind. This one-of-a-kind publication provides you with the information necessary to make crucial sales points or address any of the objections that you may encounter when discussing cable advertising.

For Advertisers and Agencies: Cable TV Facts is available at no charge (in quantities up to 20) and is a valuable resource in identifying ways of using Cable to optimize media budgets.

To request a copy, complete the order form below:

Download 2005 Cable TV Facts Order Form

You may also contact Nancy Lagos or call her at 212.508.1229 to order/obtain copies for your organization.