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Week 6 of the 2002/03 Season (10/28-11/3/02)

Primetime:

In its sixth week of the 2002/03 Broadcast Season, Ad Supported Cable’s share jumped 6 share points compared to same period a year ago. Cable delivered 29.7 million homes this week, its highest delivery of the new season and its HH rating experienced 2.8 gain. This week, Cable surpassed the Big Four nets share level with a 45.2 share vs a 44.1 for the Four Broadcast Networks. Collectively, the seven broadcast networks took a share loss this year compared to same period a year ago, down 21.8%. This steep decline was primarily driven by Fox which was up against last year’s World Series telecasts, which had been delayed. Even so, the six networks experienced decreased or flat Household ratings.

To date this season, Cable is experiencing some minimal gains delivering 29.0 million homes, garnering a 27.2 HH rating, and earning a 44.5 share. Broadcast on the other hand is down across all audience measures. The seven networks have lost 1.2 million viewers so far and are experiencing a 1.5 rating and share loss compared to last year’s levels. Actually, only WB is experiencing any share gains to date.

In Fourth Quarter, Cable is pretty much flat compared to last year’s levels whereas Broadcast is down this quarter. Broadcast’s share is experiencing a 1.6 point decline, garnering a 54.0.

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Total Day:

Ad Supported Cable rose to 17.1 million homes this week, an increase of 1.4 million viewers from last year on a Total Day basis. Cable’s ratings grew to a 16.1, up 1.2 points from last year and the share increased 3.3 points to finish at 48.3. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being 8.9 points.

Cable, to date, in the fourth quarter, ended with a 48.0 share, 7.8 points above Broadcast’s level. Cable ratings were up 0.3 points to finish at 15.7, and its share increased 1.1 points from last year to end at 48.0. The Broadcast Networks have experienced a decline in viewership.

For this season, cable rose to 16.7 million homes, up 440,000 homes from last year. Cable’s rating increased by 0.2 points to end at 15.6 and its share increased to finish at 48.0, an increase of 1.1 points from last year. The broadcast networks continued to experience rating decreases from last year. Ratings were down 0.6 to end at 13.1 and share was down 1.5 points to 40.2.

Download Total Day Spreadsheet

Source: Nielsen Galaxy.