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Week 4 of the 2002/03 Season (10/14-10/20/02)

Primetime:

Ad Supported Cable’s Primetime Share of Audience rose in its fourth week of the 2002/02 Broadcast Season. Cable’s share performed almost 1% higher than last year’s level while the seven Broadcast Networks experienced a steep decline, down almost 6 share points from same period a year ago. Broadcast’s decline was mainly driven by Fox which experienced a 2.1 share decline from year ago. Also in week 4, Ad Supported Cable practically matched the combined delivery, rating, and share of the four major Broadcast networks.

To date this season, Cable is delivering 28.7 million homes, garnering a 26.9 HH rating, and earning a 44.4 share. Broadcast in the other hand, is up 1.3 share points from year ago, earning a 54.3 share for the first four weeks of the new Broadcast Season.

In Fourth Quarter, Cable is down 1.1 share points during Broadcast’s premiere programming while Broadcast is up only 0.8 share points, earning a 53.8.

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Total Day:

Ad Supported Cable rose to 16.9 million homes this week, an increase of 665,000 viewers from last year on a Total Day basis. Cable’s ratings grew to a 15.8, up 0.4 points from last year and the share increased 1.5 points to finish at 48.6. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being 8.7 points.

Cable, to date, in the fourth quarter, ended with a 47.7 share, 7.5 points above Broadcast’s level. Cable ratings decreased 0.2 points and its share increased, up 0.2 points from last year. The Broadcast Networks have experienced a decline in viewership.

For this season, cable rose to 16.4 million homes, up 1,000 homes from last year. Cable’s rating decreased by 0.1 points to end at 15.4 and its share increased to finish at 47.7, an increase of 0.3 points from last year. The broadcast networks continued to experience rating decreases from last year. Ratings were down 0.4 to end at 13.0 and share was down 0.7 points to 40.3.

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Source: Nielsen Galaxy.