Where You Are: Home > CAB Research > '02/03 Weekly Audience Measures

Week 47 of the 2002/03 Season (8/11-8/17/03)

Primetime:

Cable's ratings continue to sizzle in the summer as Cable delivers a 56.3 share (second highest share ever) this 47th week of the 02-03 Broadcast Prime season and surpasses the 50 share mark for the 12 consecutive week. Cable also outperforms Broadcast seven nets by a notable 21.3 share points as Broadcast records its lowest share to date - 35.0 HH share. Compared to year ago, Cable's share grew almost three share points while Broadcasts continued to erode. Even though six out of the total seven nets experienced share declines this week, Broadcast's erosion was driven mainly by NBC which was down 13%.

In Third Quarter to date, Cable is outperforming Broadcast’s seven nets by a remarkable 19.6 share points. Cable is delivering 31.8 million homes; 29.8 household rating points; and a 55.5 household share. Compared to year ago, Cable is up 2.2 share points while Broadcast is down 1.5 points to a low 35.9. Five out of the total seven nets are experiencing share declines to date.

To date this season, Cable is out-performing Broadcast seven nets by a healthy 3.6 share points. Cable is delivering 31.2 million homes, garnering a 29.3 HH rating, and earning a 49.2 share. Compared to year ago, cable is experiencing healthy gains whereas Broadcast is down across all audience measures. The seven networks have lost 608,000 viewers to date and are experiencing significant rating and share losses compared to last year’s levels. NBC is the main driver of share loss partly due to telecast’s of the Olympics last year.

Download Primetime Spreadsheet

Total Day:

Ad Supported Cable delivered 18.5 million homes in the 47th week of the 02/03 Season, representing an increase of 1.2 million viewers from last year on a Total Day basis. Cable’s household ratings increased 1.0 point from a year ago to 17.4 and the share increased by 1.9 points to end at 54.8. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a commanding 21.9 points. The broadcast networks were down across all measures.

Cable, to date, in the third quarter, has a strong lead over the broadcast networks. It ended with a 54.1 share, 21.2 points above Broadcast’s level. Ratings were up 0.8 points to finish at 17.1, and share increased 1.0 point from last year. The Broadcast Networks have experienced a slight increase in viewership, have held steady in ratings and share has decreased.

For this season, cable rose to 18.1 million homes, up 1.4 million homes from last year. Cable’s ratings increased by 1.1 points to end at 16.9 and its share rose to 51.2, an increase of 2.0 points from last year. The broadcast networks continued to experience declines from last year. It sustained losses across the board, as impressions fell, ratings declined by 0.2 to end at 12.3 and share decreased by 1.6 points to end at 37.3

Download Total Day Spreadsheet

Source: Nielsen Galaxy.