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Wired Cable Viewing On The Rise!

Viewing to Ad-Supported Cable in Wired Cable homes continues to surge in Second Quarter. Cable's year round niche programming drives viewership around-the-clock as record levels are set across key dayparts. Cable’s growth is fueled by innovation. Cable television has actively and consistently re-invented itself to stay relevant and keeps growing among viewers each year. And as Cable grows, it continues to be a more effective marketing tool every day.

As a result, Cable is the medium of choice for many advertisers, both nationally and locally. With its inherent ability to deliver key demographics, and more precisely, geo-demographics, cable does well to meet advertisers’ needs, maximizing impact and reducing audience waste. Cable programming represents one of the best value buys in all of entertainment.

Download 2006 Wired Cable Viewing (2Q) PowerPoint

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