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Week 27 of the 2005/06 Season (3/20-3/26/06)

*Live+SD viewing estimates

Primetime:

In its 27th week of 05/06 Broadcast Season, Ad-Supported Cable seized 53% of total TV viewing – outpacing the Broadcast seven by 9.1 share points. Ad-Supported Cable’s viewership grew 468,000 homes from year ago to an impressive 36.3 million. Additionally, Broadcast managed to experience a viewership gain thanks to Fox’s telecasts of American Idol and ABC’s strong performance this week.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

On a Total Day basis, Ad-Supported Cable delivers a 56.3 share in its twenty-seventh week of new season – generating a 21.2 spread with Broadcasts’ Big Four. As Cable continues to gain momentum, Ad-Supported Cable’s viewership grows 78,000 viewers v. year ago.

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Source: Nielsen Galaxy.