Where You Are: Home > CAB Research > Advertising Expenditures > TV Market Share Reports

'04/'05 TV Market Share for Three Mediums

TELEVISION ADVERTISING REVENUES

During the 2004/05 Broadcast Season, National Television generated $43.3 Billion in advertising revenues, up a healthy 4.8% from year ago. Cable ad revenue jumped an astounding 13% to $16 Billion, capturing 37% of the total pie. Broadcasts revenue declined slighty, dropping its share of total TV revenue down 5%.
	04/05 $(000)	03/04 $(000)	% Change	+/- Change ($000)
Broadcast TV	$23,193,827.00	$23,298,193.10	-0.4%	-104,366.10
Share %	53.5%	56.30%	-4.9%
Syndication TV	$4,076,816.50	$3,823,279.40	6.6%	253,537.10
Share %	9.4%	9.30%	1.2%
Cable TV	$16,042,822.60	$14,194,093.40	13.0%	1,848,729.20
Share %	37.1%	34.40%	7.8%
Grand Total	$43,313,466.10	$41,315,565.90	4.8%	$1,997,900.20
Source: CAB analysis of Stradegy data.