In 2Q05, National Television generated $11.7 Billion in advertising revenues, up 8.7% from year ago. Cable ad revenues grew an impressive 13% to $4.5 Billion - grasping a larger share to the total pie with 38%. Broadcasts's and Syndication's share of total revenue continued to erode - down 1.7% and 6.3%, respectively.
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2Q05 $(000) |
2Q04 $(000) |
% Change |
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Broadcast TV |
$6,226,657.3 |
$5,828,426.4 |
6.8% |
$398,230.9 |
Share % |
53.2% |
54.10% |
-1.7% |
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Syndication TV |
$998,305.1 |
$977,125.2 |
2.2% |
$21,179.9 |
Share % |
8.5% |
9.10% |
-6.3% |
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Cable TV |
$4,483,697.5 |
$3,967,785.1 |
13.0% |
$515,912.4 |
Share % |
38.3% |
36.80% |
4.1% |
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Grand Total |
$11,708,659.80 |
$10,773,336.80 |
8.7% |
$935,323.00 |
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Source: CAB analysis of Stradegy data. |
