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Record Levels Set In Wired Cable Homes (04/05 Full Season Analysis)

Year round top notch programming drives record viewership levels throughout the day. Wired cable continues to experience solid growth and is the best solution for reaching top consumer prospects at the DMA and sub-DMA level.

Ad-Supported Cable's viewership in wired cable homes continues to break previous records, setting all time highs in 04/05. As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, Cable will continue to flourish in the coming years.

Key Points:

• Ad-Supported Cable's Primetime viewership surged to 27.9 million homes in 04/05.
• Every single daypart experienced a healthy yearly gain.
• Ad-Supported Cable's Late Night spiked to 18.4 million homes.

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